VR magic:The “Real” Estate
Metro Realty & Interiors|November - December 2016

At some point in our lives, all of us have pored over a sketch called the ‘Floor Plan’ – a rough 2D outline of a future home, and tried to imagine what it would look like in brick and mortar. And for most of us, the home our imagination built would be nowhere close to what we finaBlly got. To bridge this gap between visualisation and reality, two enterprising architects, Gautam Tewari and Tithi Tewari, launched SmartVizX.

A unique company which combines together gaming technology, Virtual Reality (VR) and architecture, taking clients into a new world of 3D magic. Metro Realty and Interiors (MRAI) caught up with Gautam for a quick chat on SmartVizX;

MRAI: What’s the story behind SmartVizX? 

Gautam: SmartVizX was founded to help people visualise design better. As architects, both Tithi and I have struggled with the issue of conveying our design perception to the client. Realising that traditional visualisation methods are largely passive, pre-defined and not very customer friendly, we wanted to use technology to help improve the entire visualisation experience. In pursuit of the right solution, we met Chandan Singh, who came from a gaming background, and that was our eureka moment. We hit upon the idea of marrying gaming technology with architectural visualisation. As this idea matured further, SmartVizX was born. Once we had taken the decision of building interactivity through gaming tech, VR was a natural progression.

MRAI: How did you arrive at this name? 

Gautam: Since we were enabling Smart Visualisation, we wanted that to come out through the name. And we believe we have the edge to stand out in this niche domain, hence the X, symbolising our X factor. (laughs)

MRAI: How does SmartVizX help the end customer? 

Gautam: SmartVizX offers highly dynamic, interactive and immersive cross–platform visualisation products. We specialise in creating simulations of yet-to-be-built spaces. As a result, our tools can help a potential home buyer play around with her/his home before it’s even built, or can guide contractors by giving them an accurate description of the project to be undertaken.

Our solutions feature photo-realistic details and enable the end-user to engage with various aspects of the simulated environment. Our key products, ArchViz, ViViz, and 360-VIZ, as well as services such as VR Aided Build, are targeted towards the AEC (Architecture, Engineering & Construction) industry and, provide online and offline visualisation experiences.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM METRO REALTY & INTERIORSView All

VR magic:The “Real” Estate

At some point in our lives, all of us have pored over a sketch called the ‘Floor Plan’ – a rough 2D outline of a future home, and tried to imagine what it would look like in brick and mortar. And for most of us, the home our imagination built would be nowhere close to what we finaBlly got. To bridge this gap between visualisation and reality, two enterprising architects, Gautam Tewari and Tithi Tewari, launched SmartVizX.

5 mins read
Metro Realty & Interiors
November - December 2016

Airports - The Next Battleground for Retailers in India

Given the increasing number of air passengers every year in India and a crunch for quality retail space being faced by many foreign and domestic retailers across metros, airports are emerging as the next battleground for retailers.

2 mins read
Metro Realty & Interiors
November - December 2016

VIT - Engineering the Future

Indian history defines ’Vishwakarma” as a divine architect-engineer, named after him; the Vishwakarma Institute of Technology has made its way to the list of premier colleges in a city known for educational excellence. Established in the year 1983, this 17 acre campus attracts engineering students from all over the globe. It is financed and run by the BansilalRamnath Agrawal Charitable Trust, Pune; the autonomous institute is affiliated to the University of Pune and has tie-ups with various international universities. However what really stands out here? Read on to find out!

5 mins read
Metro Realty & Interiors
November - December 2016
RELATED STORIES

TIME TO BE PREPARED AND MOTIVATED!

“Life should never get you down whether there’s a lockdown or not. Now, maintain safe social distancing, together we can be all-conquering. Let’s stay together by being apart. This one is straight from the heart” says, my friend Mr Karl Mascarenhas who heads DIVA Pageant Studio in Pune.

2 mins read
Creative Gaga
Issue 50

Weaving magic with bricks

Imbibing the client brief of ‘grandeur’ as a key element Symbiosis Hospital and Research Center (SUHRC) in Pune designed by IMK Architects, is a sight to behold amidst the hills its nested in

8 mins read
Commercial Design
March 2021

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

2 mins read
Visual Merchandising and Retail Design
March 2021

TRAVEL & LEISURE

'LOCATION OF TRIDENT IS BETTER THAN ANY HOTEL I HAVE STAYED IN' – UMESH YADAV

1 min read
Cricket Today
March 19, 2021

50 PER CENT OF WHAT WE LAUNCH THIS YEAR WILL BE AMGS

Talking to Mercedes-Benz India’s VP of sales and marketing Santosh Iyer on AMG’s plans for 2021

4 mins read
evo India
March 2021

पुणे बना देश का कोरोना हॉटस्पॉट

एक दिन में रिकॉर्ड 5098 नए संक्रमित मिले, ग्रामीण इलाकों में भी मरीज बढ़े

1 min read
Hindustan Times Hindi
March 21, 2021

“I remember one scene in Bajirao Mastani where Ranveer throws a dagger at me. After we shot the scene, Bhansali sir came and hugged me and said, “Chimaji, you have done a fabulous job.- Vaibhav Tatwawaadi”

A versatile and passionate actor, Vaibhav Tatwawaadi has worked with some of the industry’s biggest names and has definitely left an impression on the audience’s mind. In a tête-à-tête, Vaibhav talks to Nikita Nikhil about his acting journey, his films and future projects. Read on…

6 mins read
STARDUST INDIA
March 2021

BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS

In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.

1 min read
Business Of Fashion
February 2021

ENERGY START-UP SUMMIT 2021

The Energy Start-Up Summit 2021 saw experts discuss new innovations and possibilities in the area of fuel distribution.

4 mins read
Commercial Vehicle
March 2021

E-commerce drives CV sales

If the construction truck segments have shown traction lately on the back of the announcement of mega infrastructure projects by the government, in the post lockdown environment, it were the e-commerce segment trucks that drove sales at CV makers.

2 mins read
Commercial Vehicle
March 2021