This pandemic is disrupting the way the world is functioning today. We are facing an extremely challenging time as the entire ecosystem is quite volatile and dynamic in nature which has naturally impacted our business. Uncertainty has loomed large over brands, however we can mitigate the effects and come out of this period of abnormal operation stronger than ever. Due to the rise in content creation in India, professionals are increasingly investing in better audio quality products to enhance engagement with customers digitally. Sennheiser has always offered products which have been a perfect blend of great engineering and unmatched design, thereby making it one of the most trusted and desired brands in the country. We have invested in training professionals to cope up with the ever-changing requirements in the AV industry and have always been at the forefront when it comes to providing the latest technology and innovations to revolutionise the AV industry in India.
At a time when businesses are limping back to normalcy, how do you look at the growth or decline of audio segment in the country from a market standpoint?
With the growth of Digital Content creators, YouTubers and videobloggers, Audio for Video has increased in importance and popularity alike. Even during the lockdown, several people were engaging themselves by creating content and even creating their own channel on social media platforms. Content creation has now become a highly sought-after profession. On YouTube, India currently has over 1,200 channels with one million subscribers. The creators on an average cross one-million subscribers and 2,500 creators are touching their first 1,000 subscriber milestone every day.
Owing to the rising demand, Sennheiser is introducing MKE 200, a directional on-camera microphone in India to upgrade the level of the sound as we are passionate about providing excellent product line-up for those who truly know the meaning of great sound. Sennheiser name always stands for premium products, the ultimate in providing undistorted sound quality
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THE UNSEEN WORLD
Roshan was born and brought up in Ranchi. Professionally, he is a Gazetted Officer in the Judiciary Department of the govt. of Jharkhand. Roshan is fascinated by Macro Photography. “I used to get allured with the pictures covering delicate details of the unseen macro world- especially tiny insects, which ultimately triggered my passion towards macro photography. My journey as a Macro Photographer started in the last quarter of the year 2018. Though I rarely get time to pursue photography due to my profession, but, whatever time I manage, I love spending it with my ‘macro subjects’. Some of my favourite venues for Macro photography are Horhap Jungle, Ranchi, Birsa Zoo, Ormanjhi and of course my own garden.”, says Roshan. Instagram: @macro_roshan
TIPS FOR FLOWER PHOTOGRAPHY
Flowers bring a sense of freshness into our lives. Here are a few tips, which, when followed, can improve your flower photography.
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Everyone loves sunrise and sunsets. Let’s say, that you take a photo trip to an exotic location. Unless you know that area well, you may not know where exactly to go for the best sunrise/ sunset experience.
Santosh Sivan Partners with Canon
Canon has announced the on-boarding of Director, Cinematographer and Filmmaker Santosh Sivan as part of its Cinema EOS Ambassador programme. Sivan has been a part of the Indian film fraternity for over 30 years and has worked on various films across Malayalam, Tamil, Hindi, and Telugu languages. He has won 14 National Awards, and for his contribution to Indian cinema, he has been awarded with the Padma Shri, by the President of India in 2014. He has 21 international awards to his credit and his most recent films include, Lies We Tell, Chekka Chivantha Vaanam and Darbar.
Quick Adaptation is the Key to Success
Sony has launched its most advanced full frame camera recently, and like our readers, we are curious to know about the future of Sony’s Alpha line-up in the increasingly crowded Full Frame Mirrorless segment. Here we have Mukesh Srivastava, Head of Digital Imaging Business, Sony India, in conversation with Smart Photography.
Canon RF 70-200 mm f/2.8L IS USM ₹2,31,995
The first super-speed Z mount lens from Nikon!
Nikkor Z 50 mm f/1.2 S ₹1,79,995
Sony Launches FX3 FullFrame Camera
Sony has launched the FX3 camera as the latest addition to its Cinema Line cameras. The FX3 flaunts a full-frame, back-illuminated Exmor R CMOS sensor full-frame 10.2megapixel (approx. effective) count for movie recording (and 12.1 effective megapixels for stills) along with the BIONZ XR image processing engine.
Sony Announces New Additions to Xperia Series Smartphones
Sony has announced two new additions to its Xperia 1 and 5 flagships series line-ups with the Xperia 1 III and Xperia 5 III.
SHOOTING HANDHELD IN LOW LIGHT
Ashok Kandimalla has been in the photographic field for over three decades and has extensive experience in both film and digital photography. Being an electronics engineer by profession and a photographer, he possesses a unique and deep insight into the technical aspects of digital photography and equipment. He has published more than a 100 articles on photography and some of his writings have also been published in the well-known international magazine Popular Photography. An avid collector of photographic books and vintage cameras, Ashok has a keen interest in the history of photography and a passion for sharing his knowledge on photography through teaching and writing. He is the only Indian photographer to be featured on the Nikon Centenary website. He is presently working as a Management and Engineering consutant. He can be reached at email@example.com.
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YOU ALL KNOW of Sennheiser, as an audio powerhouse at the forefront of sound. The HD450BT is a very well-rounded pair of headphones, sitting in the company’s low to mid-range price bracket at $200.
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I was happily married, happily employed, just plain happy. Until the accident