Around The Back

The front might not always give you the best view – check behind to explore all your options

- Michael Freeman

When we take something at face value, we’re not just expecting it to be as it’s presented. There’s an understanding that it’s also being presented at its best. The face of most things, from people to buildings, is what we all expect to see, and the more effort and design work that goes into anything, the stronger is the idea that it’s going to look as intended from one direction or viewpoint.

Think of garden design; think of landscape design; think of product design. Even in the world of food photography one of the first questions, when the chef is plating a dish, is which way will it face. That’s because the arrangement of ingredients will always look better from one direction, and that’s what the diner and a camera should see.