An Exclusive Interview With Flora Borsi
Lens Magazine|June 2021
It's a great pleasure to feature an exclusive interview with Flora Borsi, 1st Place Winner at the International Competition | PHOTOGRAPHY, a special collaboration of the Florence Biennale, Art Market Magazine, and Lens Magazine.
By José Jeuland

Flora uses photo manipulation to create self-portraits and has exhibited worldwide from China to LA and the Louvre. Her work was the key visual of Photoshop in 2014 and Adobe's Creative Cloud in 2019. She's on US Forbes' 30 under 30 lists and Hasseblad's Heroine of 2021. Featured by: VICE, The Guardian, BBC, and many more.

Flora is a young fine art photographer from Hungary. She uses exquisite photo manipulation to create surreal images that are thematically focused on identity, relationships, emotions, and dreams. Her immaculate technique and subtle conceptual ideas create beautiful evocations of universal emotions, from lust and desire to despair and loss. Flora at once captures the complex strength and fragility of the human psyche. She expertly visualizes dark fantasies and atmospheric dreams, utilizing the uncanny and clever metaphor, while unlocking what it means to think, feel, dream and express in the urban world.Her work often features the female body. She plays with hiding and revealing the eyes or face to leave only the feminine form, exploring questions of female representation and the relationship between body and self.

Borsi has exhibited internationally with solo exhibitions in Europe and the USA and has most notably taken part in the Continental Shift group exhibition at Saatchi Gallery. She has also exhibited at the Louvre, France. Her artwork was the face of Adobe Photoshop in 2014, and she has made the corporate identity for Adobe's Creative Cloud in 2019. Her ethereal aesthetic has won multiple art prizes and garnered critical acclaim from the press, including The Guardian's Observer and BBC Culture. She got into US Forbes 30 under 30 list, and in 2021 Hasselblad chose her as the first Hasselblad Heroine of the year.

Conceptual Photography in Flora's work gets new dimensions. The photographer uses Photoshop to create things that don't exist in reality but are a reflection of her inner world. Surreal Photography reveals Flora's emotions, thoughts, and dreams, represented in a thrilling way. She captures portraits and then manipulates with the originals – by adding subjects or playing with colors. For example, she made portraits of herself with different animals inserted on her face. Flora Borsi shows us something different, something that is in opposition to reality. But, the main idea is, actually, to represent the inner reality – the real world of emotion. For this reason, post-production has a unique role in her work:

The editing software is just a tool to complete my pictures; I want to make an image, which looks like a real, unedited photo.

Flora mostly makes self-portraits, facing her emotions and thoughts. She works in a studio, using only one light, avoiding posing in front of the audience. The idea to shoot self-portraits is very productive. It is much easier to pose when you know which emotions you want to catch. As Flora Mentioned: Art is therapy for me; this is how I process my emotions like a confession.

Flora's photos expose the specific bond between the human body and self. Her work emphasizes the photographer's aesthetic and main inspiration – a human body presented in a mysterious way.

Lens Magazine: Congratulations, Flora, for being awarded as the 1st place winner at the Contemporary Art and Fine Art Photography's international competition, A collaboration by Florence Biennale, Art Market Magazine, and Lens Magazine.

Let's start at the beginning. Your work has been featured in countless international publications and news channels globally, including at Forbes, BBC Culture, CNN, Daily Mirror, and many others. You have worked with the prestigious Adobe as a representative artist. You worked as the face of Adobe Photoshop in 2014 and made the corporate identity for Adobe's Creative Cloud in 2019. You have reached a very honorable position worldwide, being represented by art galleries around the globe and internationally awarded respectable prizes. Please tell our readers what your background is in Art and Photography. Did you have academic studies? Did you come from an artistic family?

Flora Borsi: Thank you. I came from an ordinary family; a few members had artistic veins but never made it to a professional career. My Dad is an engineer, and he is really into anything tech-related, so he taught me the basics of Photography. Although I am a self-taught artist, this was helpful in my younger years to develop such a passion for photo manipulation thanks to overcoming tech-related difficulties during the process. Later on, I decided that I want some higher education in Photography, so I went to the Moholy-Nagy University of Arts and got my Bachelor in Arts a few years ago.

L.M.: Your work received enormous exposure worldwide, with millions of Adobe users got familiar with your art as they were using the creative clouds; your work has been exhibited in galleries and museums all over the world, including at the Duolun MoMA, Shanghai, China, and at the National Museum of Hungary in 2019. What was your journey from being an anonymous fine art photographer to a leading, one of the most influential fine art photographers? Tell us about your path in the field, how it all started?

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