AN EXCLUSIVE INTERVIEW WITH TIM TADDER
Lens Magazine|September 2021
Tim Tadder, is an experienced advertising photographer with a niche in sports & fitness productions.
CATALIN CROITORU

Considered as one of the most influential photographers worldwide, as a producer of T.V. commercials and worldwide ad campaigns for the most powerful brands in the world, he relies heavily on building epic storytelling through motion + still photography. The art of sports photography brings a complex set of skills that derives from many years of experience. It's an enormous pleasure to feature an exclusive interview with Tim Tadder on Lens Magazine and hear about his approach to advertising photography and what led him to be one of the most successful influential photographers in the world.

PROJECT: THE ASTRONAUTS From the moment I opened the PDF containing the brief from Marcelo, at Jane & Jay for the launch of Astronauts Company, I was all in. The creative was a perfect fit for the type of projects where my creative collaborating thrives. In one word, brilliant, the over-arching concept of the smoke inside the suit aligning with the traditional practice of stoners “hot boxing”, was hysterical and visual as hell.

Tim Tadder is an advertising photographer based in southern California, specializing in creating dramatic photographs of people, sports, action, and concepts. Tadder uses location photography combined with lighting effects to create truly unique images.

Tadder is an internationally acclaimed photographic artist. In 2015 Epson, the world leader in photographic printing technology, recognized Tadder as one of the top influential photographers, producing a T.V. commercial and worldwide ad campaign featuring Tadder and his work. Most recognized for his highly inventive conceptual advertising photography Tadder has been ranked in the top 200 photographers worldwide by the prestigious Lürzer's Archive Magazine 8 years running.

In 2012 Tadder created a viral collection of images that was ranked by Time magazine as one of the top internet sensations of that year. The collection made news worldwide and became the top trending feature on Reddit for two days. Tadder's work hangs on world leaders' walls in politics, business, art, and sport, having been commissioned to make personal portraits for notables like President George W. Bush, Bill Gates, and Manny Pacquiao. In 2010 he was commissioned by the Bill and Melinda Gates Foundation to make a collection of portraits then used in an art installation at the home of Bono. Other note subjects include the NFL's best, Tom Brady, rap icon Ice Cube, the world's best swimmer Michael Phelps, and countless other influencers.

Tadder lives in Leucadia's sleepy beach town with his wife, two children, and a dog named Bailey.

Lens Magazine: Hello Tim, please tell our readers about yourself, your background, and how you started with the advertising photography field.

Tim Tadder: I was a photojournalist working in the newspaper industry freelancing for several different news outlets. I started looking for alternative ways to generate more income as a photographer. I found that advertising photography really checked a lot of those boxes for a higher valuation placed on your time as a creator.

I started to create a portfolio that aligned with advertising photography portfolios. I marketed myself in southern California and left photojournalism in 2006, becoming an advertising photographer shortly thereafter, ultimately leading to a distinct style, and the rest is history.

I TRY TO SEEK CREATIVITY AMONG ALL THAT I DO RATHER THAN CHERISH ONE MOMENT OF THE PAST OR EVALUATE ONE PROJECT AGAINST ANOTHER. I ENJOY CERTAIN PROJECTS MORE THAN OTHERS, BUT IT ALL COMES TOGETHER AS YOUR BODY OF WORK.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM LENS MAGAZINEView All

Hieronymus Grabstein – Monumentum

Our brain is organized so that it analyses and memorizes visual information faster than any text. A spectator is always curious to see what is left outside the camera’s view. There is hardly a better way to tell stories of people’s lives other than via visual imagery. Handicraft– from the beginning and up to the end of each operation. It is not an automated process but significant experience, expertise, and a bit of spontaneity and freedom of artistic creativity.

2 mins read
Lens Magazine
October 2021

Fares Micue – An ultimate message of Positivism

I always try to isolate as many details as I can from the final image I want to create, like that I able to get to a more accurate representation of the image in my head.

2 mins read
Lens Magazine
October 2021

AUDE OSNOWYCZ - 2SERIES

WOMEN FIGHTERS IN SYRIA UKRAINE: A YOUTH BETWEEN WAR AND PEACE

10+ mins read
Lens Magazine
October 2021

An Exclusive Interview With Katerina Belkina

My face and body are the main instruments I use to incarnate the images I want. Standing in front of the camera as a model, I follow the age-old theatrical playing roles.

10+ mins read
Lens Magazine
October 2021

LAURIE FREITAG 'IN THE GARDEN AT CHISLEHURST'

This work, 'In the Garden at Chislehurst', is my navigation through 2020. My day job is as a nanny & by entering the world of a four-year-old, I was able to escape the pandemic and find a beautiful space in the garden, a reminder that beauty is always here for us, no matter what unfortunate circumstance is around us. It raises the question, do we believe, as Einstein said, Is the universe a friendly place?

3 mins read
Lens Magazine
October 2021

THE Good Dishes

The Good Dishes integrates memory, legacy, and metaphor with my response to loss. As I witness an early generation of family members pass, my cousins and I were each faced with the emotional task of cleaning out the family home.

3 mins read
Lens Magazine
October 2021

The Dolgan Reindeer Nomads

The Dolgan reindeer nomads live at the estuary of the Chatanga River on the Taimyr Peninsula in the far north of Siberia. Despite the harsh conditions, their life in the wide tundra means freedom. They prefer it to a sedentary life in the village.

2 mins read
Lens Magazine
October 2021

“What if?”

"Being an artist means for me bringing one's artistic vision into everyday life. It means harnessing the moments of inspiration and creativity but also trying to embrace all aspects of the process when it means adversity and hard work. With my art, I would like the viewer to be carried away into another world and encouraged to create and shape his or her individual story. I hope my art provides a moment of respite for the viewer and perhaps inspires the thought, "What if?".

2 mins read
Lens Magazine
October 2021

Michelle VanTine – "Always Shoot for Highlights!"

Michelle VanTine has been a full-time photographer since 2008, working all over the US and in the UK. The main focus of her work is creating scroll-stopping images for amazing brands and amazing people.

9 mins read
Lens Magazine
September 2021

Bee Trofort-Wilson – “Success doesn't come from your comfort zone”

"Ready to return to the ring" I Had a great time photographing professional boxer Demichael Harris Aka Trigga Man.

2 mins read
Lens Magazine
September 2021