FILMS, FRAME AND FAME
Asian Photography|January 2020
ACE FASHION AND CELEBRITY PHOTOGRAPHER AVINASH GOWARIKER HAD A HUMBLE BEGINNING. PHOTOGRAPHY TURNED FROM A CHANCED ENCOUNTER TO PASSION AT A VERY YOUNG AGE FOR AVINASH AND HE HASN’T LOOKED BACK. FROM SHOOTING BOLLYWOOD BEHEMOTHS SUCH AS SHAHRUKH KHAN, SALMAN KHAN, AAMIR KHAN, AMITABH BACHCHAN TO WORKING FOR BIG TICKET BRANDS SUCH AS COCACOLA, NDTV, KIA MOTORS, KAUN BANEGA CROREPATI AND MORE, HE HAS CEMENTED HIS POSITION AS A FORCE TO RECKON WITH. WE TALK TO HIM ABOUT HIS ENTRY INTO THIS CAREER AND HOW IT HAS PROGRESSED.
AVINASH GOWARIKER

Could you tell us a little about how photography started for you?

I was 12th standard fail and I wanted to leave education - college dropout, because I was not interested in academics and studies. my neighbour was a photographer, not a very well known photographer, and she used to do model portfolios. I assisted her in one or two shoots and she called me to assist as a summer job and I got paid `250 per shoot back at that time, in the 90s. And I thought this was fantastic and when I saw how she functions and does everything, I thought photography is a great career. that’s how it began. And then, Ashutosh Gowariker, who is my first cousin, told me “Avi, if you want to be a photographer, you will first have to have shoots from celebrities”. So, he was shooting a film called Baazi, he was the director, he asked me to assist him on the film, get to know the film industry and he said he would introduce me to Aamir (khan). I will request him to give you a chance. I can only give you a chance, but after that if you are good then it is your luck. so he introduced me to Aamir and I shot some pictures of Aamir that time, outdoor. Aamir liked them and I got lucky. so, to be honest Ashu (Ashutosh Gowarikar) is my first pillar, my second pillar is Aamir, who gave me my chance and then he introduced me to Karisma Kapoor, who was shooting for Raja Hindustani at that time, with him. so I shot Karisma and she introduced me to Salman (Khan). And when I met Salman and Salman liked my work, he took me under his wings and when Salman takes you under his wings you know your life is set. so he took me under his wings and I was very happy. so the three tripods of my life are Ashu (Ashutosh Gowariker), Aamir (Khan) and Salman (Khan) and because of them I am where I am.

What did working with celebrities from such a young age teach you?

It taught me that the main thing besides the talent, see you have to be talented in what you do there is no doubt. but there are many people who are talented, but they don’t get success. I was wondering why they don’t get success. but then I realised that along with talent you need a great communication skill and personality. you should have a personality that commands respect. you should have communication skills that command respect so the person in front of you should feel that this guy is in control of what he is doing. he will take good pictures of me. he knows what he is doing. many people in our country loves celebrities, but when they come in front of celebrities they start stammering, they don’t know what to do with them. I guess, I had, besides my talent of course because I have to shoot good pictures. if I don’t shoot good pictures, nothing would have happenned. but besides shooting good pictures, I have had a great sense of communication and I could strike a good rapport with the celebrities in a nice way wherein they thought that I am good.

Can you share some fond memories that you may have shared with celebrities during these shoots?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ASIAN PHOTOGRAPHYView All

Instagram Tips For Photographers In 2021

In today’s mobile-driven world, even a small image can make a significant difference. “I don’t have time for another social network, and I don’t need Instagram,” other photographers frequently tell me. Despite this, they spend hours publishing on Facebook, 500px, and Flickr, where their work is seen by nearly no potential clients. Other photographers are essentially giving them followers, likes, and comments. Instagram can be valuable in ways you hadn’t considered before, and it shouldn’t take you long to establish a presence there.

3 mins read
Asian Photography
December 2021

Best Mirrorless Cameras Of 2021

Mirrorless cameras, often known as small system cameras, are no longer the daring upstarts they once were. The DSLR is no longer the king among cameras. Obviously, the greatest mirrorless camera to buy is determined by your skill level and preferred subject matter. Overall, you’ll want something tiny and portable, with an EVF, fast and precise focussing, and excellent image quality. Isn’t it too wonderful to be true? These aren’t the dates.

10+ mins read
Asian Photography
January 2022

Nikon launched the NIKKOR Z 28-75MM F/2.8

Nikon recently introduced the NIKKOR Z 28-75mm f/2.8, an all-purpose zoom lens that delivers both versatility and value.

2 mins read
Asian Photography
January 2022

SIGNS IT'S TIME TO RAISE YOUR PRICE IN 2022

There’s no reason to raise your fees if your company provides these services! And when I say “raise your prices”, I’m not talking about a small increase each year to account for inflation. Is it true that I’m increasing my rates for the appropriate reasons? This is a crucial issue to emphasise. There are various incorrect reasons for boosting your photography rates: * you want to make more money; *you are attempting to replicate the prices of other photographers; *you haven’t raised your prices for a long time; *your style or specialty has changed. This is not a valid cause to increase your charges, as you should be confident in yourself and your company. Here are six points that will assist you in increasing your photography prices for good reasons:

3 mins read
Asian Photography
January 2022

Researchers have created an ultra-compact camera the size of a salt grain

Princeton University and the University of Washington researchers have created an imaging system the size of a coarse grain of salt. It is based on a metasurface with 1.6 million cylindrical posts and functions similarly to a camera sensor.

1 min read
Asian Photography
January 2022

A Glimpse Inside the Glitzy World of Fashion- Taras Taraporvala

Taras Taraporvala’s images are sensual and stunning, providing an intriguing insight into the glittering worlds of fashion and film. He has effectively established his own imprint in the market thanks to his extensive experience dealing with eminent personalities. We spoke with Taras about his path into fashion photography and the individuals who have motivated him to keep chasing his greatest shots in order to bring the best of fashion and celebrity photography to the forefront. Excerpts:

6 mins read
Asian Photography
January 2022

ICONIC IMAGES THAT IMPACTED 2021

Every year in January, Asian Photography selects hundreds of images from photographers from every media possible. The greatest ones that make the final cut for the top might be magnificent in composition, disturbing to experience, news-making stories, or a combination of all three. We pause to honour these photos and their owners because we know there is so much more to photography than pressing the button on the camera. Photographers in these circumstances are intensely immersed in the people and surroundings depicted in their work, forming bonds that extend well beyond the single frame. These photos reflect the tale of a year filled with hardship and strength, a year in which photography provided views of a world that felt out of reach at times. The photographs, and the individuals who created them, demonstrate the power of great photography to inspire us, unite us, and remind us of our common humanity and how we had a crazy year.

2 mins read
Asian Photography
January 2022

10 Photography Project Ideas to Start in 2022

A full-time professional photographer frequently undertakes studio work, which is capturing photographs with professional or amateur models in a controlled interior setting. These photographers might work on a freelance basis or be hired on a retainer basis by magazines and fashion houses. The following is a list of the most profitable photography business opportunities:

2 mins read
Asian Photography
January 2022

“I LOVE BEING CREATIVE...”- Marie Barsch

Marie was born in Germany in 1986 and began her career more or less by accident in her late teens, picking up a friend’s camera and just starting to shoot. Since transitioning from a hobby to a professional career in 2013, Marie’s passion for photography has brought her all over the world to well-known fashion and beauty locations such as Los Angeles, Dubai, Miami, Cape Town, and Mumbai. Marie’s distinct style is defined by clean, effortless beauty aesthetics combined with exotic places depicting stunning bodies and features. Marie has collaborated with a wide range of multinational clients, including MAC Cosmetics, Nikon, Eucerin, Nescafe, ProFoto, and many more.

5 mins read
Asian Photography
January 2022

Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD

In recent times Tamron has made the all-in-one ultrawide telephoto zoom lens market a world of their own honestly. They have some great lenses for the Canon and Nikon mount in similar focal ranges which we have reviewed as well and we’ve enjoyed using them. You can go onto our website or our YouTube channel to see those reviews as well. But in all our reviews I have always wondered and asked why isn’t Tamron making more lenses for the Sony and Fujifilm mounts? And looks like someone has been listening at Tamron and we now have the lenses for the Sony and Fujifilm cameras as well. Today we are reviewing the Sony E-mount lens and soon we will be reviewing the Fuji mount as well, so do stay tuned for that. The price of this ₹62,000 which is same for both the mounts and it is now available with a seasonal offer as well which you can check out on Tamron’s website as well. So we are very excited to review this and let’s see how it does.

4 mins read
Asian Photography
January 2022
RELATED STORIES

Salman Toor

From Pakistan with Love

10+ mins read
JUXTAPOZ
Winter 2022

HOW TO TELL IF YOU'RE BEING CANCELED

Kindly Inquisitors author Jonathan Rauch on the never-ending battle to defend free speech

10+ mins read
Reason magazine
December 2020

THE KING'S CANAL

Rock reliefs in Iraqi Kurdistan show how Assyrian farmers toiled under the royal gaze

8 mins read
Archaeology
May/June 2020

Is Fatima Sheikh The New Lady Love For Aamir Khan?

After the smashing hit of Dangal, gossip mills were abuzz with the rumours of a probable relationship between Mr. Perfectionist Aamir Khan and his mentee Fatima Sana Shaikh. So much so that there were reports of his wife Kiran Rao being upset over their growing closeness. Since neither Aamir nor Fatima came out to deny the reports, speculations rise further. Subhojit Ghosh delves into the story.

3 mins read
STARDUST US EDITION
August 2018

Did The (Black) Buck Get Passed To Salman Khan?

There are many stories doing the ‘rounds that Salman Khan perhaps is not the real culprit who shot those endangered two black bucks. Sumita Chakraborty delves closer to find out what the truth really is.

4 mins read
STARDUST US EDITION
May 2018

Sultan's fabulous favourites

In a recent tête-à-tête, Salman Khan got candid about his all-time favourite actors, if he will ever act in a biography, and upcoming films

1 min read
The Free Press Journal
January 16, 2022

URBAN PATTERNS

The 10th Metro Rail India Summit focussed on urban mobility and future of metros

7 mins read
Construction Week
December 2021

Udaan bags funding worth $200 million

CASH-RICH:

2 mins read
Financial Express Mumbai
January 06, 2022

Northern Rly felicitates its hockey players for representing India

IN ASIA CUP C’SHIP AND JUNIOR WC

1 min read
Millennium Post Delhi
December 29, 2021

सलमान खान ने भांजी आयत के साथ काटा केक

सलमान खान का बर्थडे सेलिब्रेशन

1 min read
Aaj Samaaj
December 28, 2021