A Glimpse Inside the Glitzy World of Fashion- Taras Taraporvala
Asian Photography|January 2022
Taras Taraporvala’s images are sensual and stunning, providing an intriguing insight into the glittering worlds of fashion and film. He has effectively established his own imprint in the market thanks to his extensive experience dealing with eminent personalities. We spoke with Taras about his path into fashion photography and the individuals who have motivated him to keep chasing his greatest shots in order to bring the best of fashion and celebrity photography to the forefront. Excerpts:
SANCHIT MISHRA
Tell us about your journey and what sparked the interest and decision to what you were going to do?

During school and university, no career could be further away than that of a photographer. I was always into sport and interested in physics and economics as opposed to the arts. It was well after university that I picked up a camera with the interest to take photos. At the time, I had a job in an advertising agency as a client service executive. One of our clients, a jeweller, had a shoot in Bombay and required me to travel and ensure the safety of their jewellery. Sitting at the back of the studio, watching one of the country’s best, Prasad Naik, work his magic on that shoot was probably the moment that got me hooked. After this I decided to do a diploma in applied photography which then led me to Bombay where I have been working as a photographer for the last ten years.

How would you describe your photographic style?

My photography is a mix between fashion and portraiture. While my style is probably better described by others, I believe it to be minimal in terms of light, styling and make-up which enables me to focus on ‘moments’ through a session. I’m always on the lookout for natural light and look to re-create the same in a studio setting.

With increased competition in this genre, did you face challenges to reach where you are?

There are always challenges at every level that I have worked through. However, one of the best decisions I made when I moved to Bombay was to work in-house at a fashion magazine. This gave me access to great teams and talent (Designers, stylists, art directors, make-up artists, models, producers) as well as an introduction to many key people in the entertainment industry (Celebrities, photographers, directors). Also, as a bonus, I got a lot of my work published. It sped up my learning process and kick-started my career. The other thing that really worked in my favour was that social media, was new at the time (2010- 2015) and proved to be an amazing tool to promote my work. We were moving from a period of printing your portfolio and taking it to agencies to all of a sudden having access to whole new market of potential clients.

You’ve shot a number of high-profile celebrities, what have been some of the most interesting shoots for you and why?

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