Japanese Businessmen Brighten Makeup Industry Amid Pandemic
The Morning Standard|April 21, 2021
The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand.

TOKYO

Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings.

A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see.

“Before, most of our customers were males in their teens and 20s, but thanks to remote work we now have more businessmen,” said Tezuka.

Continue reading your story on the app

Continue reading your story in the newspaper

MORE STORIES FROM THE MORNING STANDARDView All

‘Centre should buy vaccines from abroad'

HEALTH Min Delhi Health Minister Satyendar Jain said that the central government should come up with ‘One Nation, One Policy’ and float a global tender for buying Covid-19 vaccines from international markets. He also said that the companies manufacuturing vaccines should share the formula with other firms.

1 min read
The Morning Standard
May 14, 2021

Just four states vaccinated more women than men

While Kerala, K’taka inoculate more women, gender divide is above 10% in Delhi and UP

1 min read
The Morning Standard
May 14, 2021

Oxygen demand falls by 17% in a week, hospitalisation down, says Sisodia

THE daily requirement of medical oxygen in Delhi was down by almost 17 per cent from 700 MT to 582 MT with Covid cases in need of hospitalisation decreasing in last one week, Deputy CM Manish Sisodia said on Thursday.

1 min read
The Morning Standard
May 14, 2021

Out of Covaxin, city turns to Covishield for ‘rescue'

Delhi govt urges Serum Institute of India to provide more vaccines

1 min read
The Morning Standard
May 14, 2021

Immunity Begins At Home

With the ongoing pandemic, information about nutrition and wellness is coming at us from all directions.

3 mins read
The Morning Standard
May 14, 2021

Black Fungus Spectre Amid Covid Rampage

Alarming rise in several states, mostly in patients recovering from corona, as Centre orders production of injection

3 mins read
The Morning Standard
May 13, 2021

‘Fixing MRP For Treatment Equipment Need Of Hour'

HC wants Centre to take steps to curb black marketing of essentials

1 min read
The Morning Standard
May 13, 2021

Ease Lockdown & Reopen Markets, Appeal Traders

CITING financial losses due to the Covid-induced lockdown, a group of traders on Wednesday urged suggested the Delhi government to ease restrictions and allow the reopening of the retail markets with strict measures.

2 mins read
The Morning Standard
May 13, 2021

Bharat Biotech Says Can't Give More Vaccine To Delhi

Covaxin maker has refused to fulfill demand by govt, claims Sisodia

2 mins read
The Morning Standard
May 13, 2021

Zero-Profit Oxygen Concentrators And Vaccine Refrigerators

Gurugram-based commercial refrigeration company Elan Professional Appliances Pvt Ltd (Elanpro) has come forward to provide 2,050 oxygen concentrators at zero-profit to NGOs, hospitals, and individuals.

2 mins read
The Morning Standard
May 13, 2021