Beauty Regime In Times Of Covid
The Morning Standard|June 11, 2020
Experts tap into consumer behaviour with regard to buying and using beauty products and services after Unlock 1.0
Angela Paljor
Beauty Regime In Times Of Covid

Social distancing, wearing a face mask and carrying a hand sanitiser have become the new normal – an evident shift from what our daily routine preCOVID was. Even as malls, restaurants and offices reopen, people are continuing to avoid spaces that pose high-risk possibilities of community transmission. Beauty salons beingone such space. With many resorting to DIY (Do It Yourself) haircuts and professional at-home beauty services, there is bound to be a fall in the number of salon appointments.

Going digital, contactless

Sameer Sharma, owner of JD Salon, Rampul, Lajpat Nagar, opened his salon on June 2, but the footfall has been low. “Only 20-30 per cent people are coming, with men being the primary customers,” says Sharma, who has taken all the required safetly measures, from placing a sanitiser dispenser with a foot pedal at the entrance to staff members wearing PPE kits, gloves and masks.

This story is from the June 11, 2020 edition of The Morning Standard.

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This story is from the June 11, 2020 edition of The Morning Standard.

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