As e-commerce majors in the country gear up to attract the next 100 million users to shop online, a study across the top cities has revealed that over 56 per cent of the users uninstall apps within the first seven days of installing them.
The study, conducted by MoEngage, a customer engagement platform, revealed that 23 per cent of the uninstalls happen within the first 24 hours. Further analyses of Day Zero user behaviour showed that 23 per cent did not open the app on the day of the install and 15 per cent of the users uninstalled on the same day without opening the app even once. The study analysed the data of over three million e-commerce app users over 90 days across tier-1 and -2 cities.
Why users uninstall apps
This story is from the March 20, 2020 edition of The Hindu Business Line.
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This story is from the March 20, 2020 edition of The Hindu Business Line.
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