The streaming company, which last week forecast the lowest number of new global subscribers in the first quarter since 2010 , has lost the UK rights to five popular titles to Disney+ this month, with more set to follow.
Analysts at the research company Digital i estimate the loss of the titles – which also include Prison Break and New Girl, with Homeland expected to follow soon – could cost Netflix UK as much as £90m annually if all the 750,000 subscribers were to follow their favourite shows and leave.
Its report has identified this core of users as “high risk” of unsubscribing because a large proportion of their viewing was to these titles.
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