Netflix Set To Lose Viewers As Disney Takes Back Hit Shows
The Guardian|January 24, 2022
Netflix is facing a fight to stop as many as 750,000 UK subscribers defecting as Disney takes back exclusive control of hits such as Modern Family, How I Met Your Mother and Sons of Anarchy to bolster its own rival service.
Mark Sweney

The streaming company, which last week forecast the lowest number of new global subscribers in the first quarter since 2010 , has lost the UK rights to five popular titles to Disney+ this month, with more set to follow.

Analysts at the research company Digital i estimate the loss of the titles – which also include Prison Break and New Girl, with Homeland expected to follow soon – could cost Netflix UK as much as £90m annually if all the 750,000 subscribers were to follow their favourite shows and leave.

Its report has identified this core of users as “high risk” of unsubscribing because a large proportion of their viewing was to these titles.

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