Football fans and campaign groups had criticised the marketing scheme and questioned Everton’s apparent involvement.
The offer was aimed at an international audience and was visible – but not available – to customers with a UK internet address.
It was linked to the team’s results and used club branding. The Guardian understands that Everton, whose chief executive, Denise Barrett-Baxendale, said in 2020 that “in an ideal world” the club would not have a gambling company sponsoring its shirts, was not aware of the promotion before it was launched.
The club is now understood to have told Stake.com not to use pictures of its players or shirts for the promotion, after the Guardian’s enquiries.
The government has toyed with banning betting logos on football shirts as part of a landmark review of gambling laws.
This story is from the August 30, 2022 edition of The Guardian.
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This story is from the August 30, 2022 edition of The Guardian.
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