NEW DELHI: During the pandemic, he has opened two more street-side vending outlets in east Delhi and Ghaziabad under franchise model.
“During the lockdown, my business suffered heavily. But the pandemic has made me a smarter street food vendor. Soon you will see my brand all over Delhi, says Kumar who has transformed his business in the past year through a slew of branding and digital marketing initiatives. “The pandemic has helped me re-imagine my business, adds Kumar who runs Bhola Shankar Kachori Wale.
From savvy social media marketing to providing home deliveries through online food aggregators such as Swiggy and Zomato; accepting digital payment; signing up with food tour operators to seeking the Food Safety and Standards Authority of India (FSSAI) certifications, street food vendors are reinventing their businesses to survive in the post-Covid world.
It all started during the lockdown last year when most street vendors faced a crisis of survival. According to the National Association of Street Vendors of India (NASVI), Delhi had about 60,000 street food vendors before the pandemic , but now only about 30, 000 are left. Many of them are known for their unique dishes. Soon after the lockdown last year, Kumar, known for his dry fruit kachoris, first got himself a logo, a business website to better market himself and take orders and payment online, and even hired a youngster to create and run his social media accounts, partnered with a host of food aggregators and a courier service for food delivery.
I realised that it could not be business as usual, and we would not only have to work hard to bring back our old customers, but also expand the customer base to survive. So I went for a franchise model, says Kumar. “Today, I have more customers than before, says Kumar.
This story is from the November 01, 2021 edition of Hindustan Times Delhi.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 01, 2021 edition of Hindustan Times Delhi.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Palestinian PM Resigns Citing 'New Reality' Of War In Gaza
The United States and other powers have called for a reformed Palestinian Authority to take charge of all Palestinian territories after the end of war
Future Perfect: The Kids Are All Right
Gill and Jurel hold out promise by simplifying a challenging chase to help India seal series
Akshay feels 'blessed' to have worked with OG Ramayan cast
Director Akshay K Agarwal shot a music video, Humare Ram Aaye Hai, with the cast of the 1987 TV show, Ramayanactors Arun Govil, Dipika Chikhlia and Sunil Lahri - in Ayodhya recently.
Musk's firm gets nod for Sat Net; joins Jio, Bharti
Starlink, owned by billionaire Elon Musk, has been allowed to offer satellite broadband services in India, two officials aware of the development said.
A temple, 169 years in the making
Through decades of design and reworks, hurdles in engineering and construction, HT pieces together how the grandeur of the Ram Temple was reclaimed
'Political interference' forces Vihari to quit Andhra cricket
After Andhra bowed out of the Ranji Trophy at the quarter-final stage with a four-run defeat to Madhya Pradesh in Indore on Monday, senior batter Hanuma Vihari launched a scathing attack on the Andhra Cricket Association (ACA), saying he will never turn up for the state again.
Shafali, Kapp lead Capitals to a 9-wicket win over Warriorz
A blazing fifty by Shafali Verma (64₹, 43 balls) helped Delhi Capitals make a mockery of a target of 120 and open their account in the second edition of the Women's Premier League (WPL).
Making 'unbelievable things believable', the Ayhika way
The India No. 7 was an inspired pick for the world team event and she repaid the faith, beating the Chinese world No.1
'Connected TVs to reach 45 mn by 2024-end in India'
With improvement in broadband penetration, Indian households are increasingly opting for connected or addressable TVs.
India chip strategy makes progress as $21 billion in proposals received
The Indian government, after years of watching from the sidelines of the chips race, now has to evaluate $21 billion of semiconductor proposals and divvy up taxpayer support between foreign chipmakers, local champions or some combination of the two.