Cannes Lions 2021 Honour For ‘Double Moon' Campaign
Gulf Today|July 29, 2021
Campaign that brought Mars’ twin moons Phobos and Deimos to Dubai skies for the first time in ME was selected from 29,000 entries across 90 countries by a jury panel of leading advertising and media professionals

Dubai

The ‘Double Moon’ campaign, which was organised in the run-up to Hope Probe’s arrival to Mars, bagged an Outdoor Silver Lion at the prestigious Cannes Lions International Festival of Creativity.

The campaign, which brought Mars’ twin moons Phobos and Deimos to the skies of Dubai earlier in February using new technologies for the first time in the Middle East, was selected from 29,000 entries across 90 countries by a jury panel of leading advertising and media professionals.

Organised by the UAE Government Media Office, the creative campaign aimed to engage UAE citizens and residents and generate excitement a few days ahead of Hope Probe’s historic entry to the Red Planet’s orbit. The sight of rare two moons in Dubai’s skies was widely shared on social media by onlookers astonished at the scene.

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