Voda Idea ties up with Nazara Tech for online gaming foray
Financial Express Mumbai|March 15, 2022
UNABLE TO MATCH the capex spends of rivals Reliance Jio and Bharti Airtel, lossmaking Vodafone Idea is betting on partnerships to increase its average revenue per user(Arpu).
KIRAN RATHEE
Voda Idea ties up with Nazara Tech for online gaming foray

The company, which has tie-ups with several leading over-the-top(OTT)platforms, on Monday marked its foray into the online gaming market through a partnership with Nazara Technologies.

Gaming is turning out to be a strong use case for mobile operators as it has high growth potential and can be monetized easily. As per estimates, there are around 433 million mobile gamers in the country and the number is expected to cross 650 million by 2025.

Reliance already has a Jio-Games platform, open for both Jio and non-Jio users. Bharti Airtel is also trying to tap the gaming opportunity. Airtel had last year demonstrated a cloud-gaming session in a 5G environment.

This story is from the March 15, 2022 edition of Financial Express Mumbai.

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