Tough Negotiations Ahead: Facebook, Google Face Tighter Ad-Tracking Curbs In Europe
Financial Express Mumbai|January 21, 2022
The rules could go into effect as early as 2023 as part of the Digital Services Act, a measure advanced by European Commission in 2020

TECH PLATFORMS SUCH as Alphabet's Google and Meta Platforms's Facebook face tighter restrictions on how they target ads to users, after European lawmakers voted to toughen upcoming legislation.

The European Parliament moved to favour rules that restrict platforms from using sensitive data, race or religion, for instance, for targeting purposes, and require them to make it easy for users to opt out of tracking while continuing to use their products.

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