Small is big: How the 'Chhotu'LPG cylinder became a bestseller
Financial Express Mumbai|November 28, 2021
RISING FUEL PRICES
ANUPAM CHATTERJEE

WHEN POPULAR SHAMPOO brands started selling sachets, they managed to rope in a consumer with small pockets but big aspirations. Small soon became bigin the FMCG industry, with everything from coffee to chips and shampoo to cream being sold in single-use packing costing not more than 5, thus reaching buyers who could never afford the larger packs.

With fuel costs spiraling, the LPG cylinder has also taken on a the' Chhotu'5-kg avatar that is getting popular. Even if the small cylinder costs a bit more, it makes sense for many who can't shell out ₹900 in one go but would prefer to commit ₹500 for the small one instead.

The uptake of small cylinders would probably grow further if the government's plan to supply these through the network of fair-price shops across the country kicks off. And with no subsidy in sight for LPG, more consumers would be forced to opt for the smaller ones.

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