In it, the camera focuses on her on court as giant words light up behind her: distracted, perfect, fluke, flawless, one-hit wonder.
The advert sums up the spotlight on her every move since that fairytale run at the US Open and ends with the slogan: World off. Game on.
At 19 years of age and in what is the start of her first full season on the WTA Tour, to switch off the noise around her as well as she did in New York last year is a hard ask.
This story is from the January 14, 2022 edition of Evening Standard.
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This story is from the January 14, 2022 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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