Focus on Raducanu as she seeks return to winning ways
Evening Standard|January 14, 2022
NIKE released a new advert last night featuring Emma Raducanu.
Matt Majendie

In it, the camera focuses on her on court as giant words light up behind her: distracted, perfect, fluke, flawless, one-hit wonder.

The advert sums up the spotlight on her every move since that fairytale run at the US Open and ends with the slogan: World off. Game on.

At 19 years of age and in what is the start of her first full season on the WTA Tour, to switch off the noise around her as well as she did in New York last year is a hard ask.

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