Offline Retailers Feel Omicron Chill With No Thaw In Sight
Business Standard|January 21, 2022
Higher discounts might still see muted Republic Day, End-Of-Season sales
Sharleen D'souza

Offline retailers are feeling the Omicron January chill as consumers are apprehensive about venturing out in the midst of rising Covid cases across the country.

Covid restrictions, as well as concerns over the new virus variant, are seeing shoppers pull back from the high streets and shopping malls, clearly cautious about streaming into stores and choosing to self-censor instead.

Offline retailers' hopes of a bumper End-Of-Season Sale (EOSS) and Republic Day (R-Day) Sale to compensate for losses over the pandemic have been dashed.

Fewer trips to malls mean lower footfall and sales, resulting in higher piling of stock and possibly higher discounts.

Electronics retail chain Vijay Sales said its R-Day Sale will happen in Mumbai since there is no lockdown in Maximum City. “We will stretch it over three-four days, said Nilesh Gupta, managing director (MD), Vijay Sales. Also, discounts this year will be somewhat higher, compared to the previous year. It plans to offer discounts in the range of 15 per cent and 20 percent, compared to the 1214 per cent it offered at its earlier RDay sales.

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