It's A Long Road To Recovery For Entertainment Industry
Business Standard|March 26, 2020
Social distancing, future contagions to reduce footfalls
Pavan Lall

Film buffs eager to watch ‘83, (April release), the Kapil Dev biopic starring Deepika Padukone and Ranveer Singh, or Sooryavanshi (March release), starring Akshay Kumar and Katrina Kaif, will have to stay away, and that may pave the way for a new trend in movie watching.

The shutdown of cinema halls and multiplexes, for at least a couple of months, owing to the coronavirus lockdown, could have growing implications for the future of entertainment.

Box office revenues of Indian films will no doubt shrink, thanks to ‘social distancing’, says Kishore Lulla, chairman and chief executive officer (CEO) of Eros International.

The last couple of years have seen consolidation in the cinema-theatre trade with top four players — PVR, INOX, Carnival Cinemas and Cinepolis —dominating the multiplex screens in India.

The largest one, PVR, has a total count of 706 screens across 152 properties in 60 cities. All these have been shut indefinitely.

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