This time, Star Sports has sold its ad inventory only in match packages and, in fact, has exhausted most of its inventory for the 45-match cricket bonanza a fortnight before it is due to kick off on October 17.
In the 2019 ICC World Cup, the broadcaster had sold some inventory later on, including a 10-second spot in the India-Pakistan match for 20 lakh.
Star Sports declined to comment on the matter. Says a senior executive of a leading MNC which is advertising in the T20 World Cup: It (India-Pak match) is the hottest property on TV and will generate the highest number of viewers. So being there is very important for us.”
HIGH-STAKES GAME
How key India-Pakistan matches have fared in terms of viewership on linear TV
This story is from the October 05, 2021 edition of Business Standard.
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This story is from the October 05, 2021 edition of Business Standard.
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