But, for most of the day, he was spoken of in the context of JCB, the construction equipment company whose backhoe loaders have become to bulldozers what Xerox is to photocopiers or Walkman was to portable music players.
As photos of Johnson waving from a shiny new black and yellow machine appeared across newspaper pages and online platforms, several people took to social media to discuss the message those photos could potentially convey against the backdrop of demolitions in many states, including a much-talked-about one in Delhi.
But how did JCB become synonymous with bulldozers in India?
This story is from the April 23, 2022 edition of Business Standard.
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This story is from the April 23, 2022 edition of Business Standard.
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