For smartphone sales, online retail rules, says study
Business Standard|December 30, 2021
The online channel contributed 40 per cent in terms of sales units and 41 per cent in terms of sales value for the smartphone market in 2021, according to a report from GfK Market Intelligence. The corresponding values for 2020 were 35 per cent.
SHIVANI SHINDE

According to the report, overall sales in terms of units for offline retail (point-of-sales) grew by 4 per cent whereas the online retail sales grew by 29 per cent year-todate (YTD) till October 2021, compared to 2020.

This reflects the rising consumer trust in online platforms which has fuelled the spike in online retail contribution to overall sales of smartphones, said the report.

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