After Hindustan Unilever, it is now Colgate Palmolive India.
Distributors have decided to stop supplying products of Colgate Palmolive India (Colgate India) in Maharashtra in phases from January 1 owing to the issue of price disparities between the traditional trade and organised channel, which includes players like Jiomart, Metro Cash & Carry, and commerce B2B companies like Udaan, and Elastic Run.
This move is similar to the action the traditional distribution channel will take on Hindustan Unilever's (HUL's) products in the state.
Distributors will first stop procuring Colgate MaxFresh from the company and stop supplying it to retailers from January 1, and eight days later they will stop supplying Colgate Vedshakti also.
Mid-January onwards, they will stop supplying Colgate toothbrushes, said at least two distributors.
Traditional distributors in the state will stop the supply of all Colgate products from February 1.
This story is from the January 01, 2022 edition of Business Standard.
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This story is from the January 01, 2022 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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