A meaty opportunity for e-commerce
Business Standard|January 25, 2022
Online meat and fish delivery companies see big potential in the growing consumer appetite for hygienic, home-delivered fresh produce
SHINE JACOB

In March 2020, when a nationwide lockdown was announced, like any other growing entrepreneur in the country, Chennai-based Nishanth Chandran, too, suffered his share of panic over how his business would survive and the future of his business model. Little did he know that the pandemic was going to drive his business growth multi-fold.

Launched in 2015 as a platform to order fresh meat, seafood and eggs, Chandran's TenderCuts had an annual revenue runrate (ARR) of 70 crore before the lockdown with a presence in Chennai and Hyderabad.

Six months into the pandemic, that rate increased to 220 crore and is around 2400 crore today, growing close to five-fold since the pandemic. Last month, Stride Ventures, a venture debt firm, invested *30 crore in TenderCuts to support its expansion in eight cities in 2022.

"We thought the numbers might come down after the lockdown. But it continued to grow for the majority in this organised and online meat business because people started focusing on hygiene because of the pandemic," Chandran said.

This is not just the story of TenderCuts.

There are several other major players in the organised meat market segment for whom the pandemic turned out to be an opportunity.

According to a report by Bengalurubased market research firm RedSeer, the sector saw a three-fold growth during the first year of the pandemic. "The online players effectively communicated their superior quality and hygiene practices, which boosted consumer confidence. Therefore, online players gained a significant number of new users since Covid, even as existing users ordered more, which boosted volumes," it said.

Continue reading your story on the app

Continue reading your story in the newspaper

MORE STORIES FROM BUSINESS STANDARDView All

Power Min announces special scheme to clear discoms' dues

For the second time in two years, the Union Ministry of Power has notified a scheme for power distribution companies (discoms) to defer their dues to power generating companies (gencos). With dues of discoms touching a record high of 1 trillion, the ministry has proposed a scheme to liquidate discoms' dues.

2 mins read
Business Standard
May 26, 2022

No petrol in Lahore, no cash in ATMs, claims ex-Pak cricketer

Imran Khan leads party to sit-in in Islamabad demanding fresh election

1 min read
Business Standard
May 26, 2022

Separatist Yasin Malik sentenced to life in jail

NIA had sought death penalty for Malik who pleaded guilty to all charges

1 min read
Business Standard
May 26, 2022

Concor sees boost from strong volume growth

Aggressive capex roll-out unlikely, given its record and divestment uncertainty: Experts

3 mins read
Business Standard
May 26, 2022

DoT, telcos weigh options to cross equipment testing hurdles

The Department of is Telecommunications (DoT) hammering out a solution with telcos and equipment makers on the contentious requirement of mandatory testing and certification of key network equipment within the country from July 1st.

2 mins read
Business Standard
May 26, 2022

WTO MC12: India will agree to fisheries deal if it is 'equitable'

Even as India is keen on finalising the fisheries agreement at the World Trade Organisation's (WTO's) 12th ministerial conference (MC12) next month, government officials said the proposed draft lacks fairness and the right balance.

2 mins read
Business Standard
May 26, 2022

Sugar export curbs to ensure availability in festival: Govt

Palm oil imports may fall 19%, while for soyoil, it could jump 57%

3 mins read
Business Standard
May 26, 2022

Digit Insurance targets $5 bn in IPO valuation

India's Digit Insurance, backed by Canadian billionaire Prem Watsa's Fairfax Group, is considering raising about $500 million in an initial public offering at a valuation of $4.5 billion to $5 billion, three people aware of the matter told Reuters.

2 mins read
Business Standard
May 26, 2022

Coal India net up 46% to ₹6.693 cr

State-owned CIL on Wednesday posted a 45.9 per cent rise in its consolidated net profit at ₹6,692.94 crore for the quarter ended March 2022 on the back of higher revenue from operations.

1 min read
Business Standard
May 26, 2022

IndiGo back in red as fuel costs jump 68%

To deploy 60% more capacity in FY23 as it sees demand improving

2 mins read
Business Standard
May 26, 2022
RELATED STORIES

Self- acceptance

ELIZABETH DENLEY has been a student of both science and spirituality all her life. Trained as a scientist, she turned her field of inquiry and research skills to the field of meditation and spirituality after starting the Heartfulness practices in the late 80s. Here she shares some thoughts on the importance of selfacceptance.

6 mins read
Heartfulness eMagazine
November 2021

POISE UNDER PRESSURE

Youth icon, sportswoman, and multi-award recipient, P.V. SINDHU has many national and international titles under her belt, the latest being the 2019 World Badminton Championships. A never-say-never attitude, a magnetic smile and twinkling eyes, she is an epitome of humbleness and graceful poise. Here she speaks with SATYA SAHAY at the inauguration of the P.V. Sindhu Badminton Academy at the Lalaji Memorial Omega International School in Chennai.

10 mins read
Heartfulness eMagazine
April 2020

KEEPER OF FAITH

For 31 years, Arputham Ammal—the mother of Rajiv Gandhi assassination case convict A.G. Perarivalan—never lost hope

5 mins read
THE WEEK
June 05, 2022

பிரதமர் மோடி மே 26-இல் வருகை: சென்னையில் பலத்த பாதுகாப்பு

பிரதமர் நரேந்திர மோடி, சென்னைக்கு மே 26-ஆம் தேதி வருவதையொட்டி, சென்னையில் பாதுகாப்பு அதிகரிக்கப்பட்டுள்ளது.

1 min read
Dinamani Chennai
May 24, 2022

10-Team IPL: Not Such A Great Idea?

Analyzing the decision in hindsight, BCCI's decision to expand the tournament to 10 teams as well as go in for a mega auction dealt a double blow to the popularity of the T20 league for this season. Speaking about the mega auction first...

3 mins read
Cricket Today
May 20, 2022

பெட்ரோல் லிட்டருக்கு ரூ.8.22 குறைவு: வாகன ஓட்டிகள் மகிழ்ச்சி

சென்னையில் பெட்ரோல் லிட்டருக்கு ஞாயிற்றுக்கிழமை ரூ.102.63, லிட்டருக்கு ரூ.94.24-ஆக விற்பனை செய்யப்பட்டது

1 min read
Dinamani Chennai
May 23, 2022

மோட்டார் சைக்கிளில் பின் இருக்கை நபருக்கும் தலைக்கவசம் கட்டாயம்: இன்றுமுதல் அமல்

சென்னை பெருநகர காவல்துறை அறிவித்துள்ளது

1 min read
Dinamani Chennai
May 23, 2022

சென்னை மாநகராட்சி கூட்டம் 30ந்தேதி மீண்டும் கூடுகிறது

சென்னை மாநகராட்சி மன்ற கூட்டம் வருகிற 30ந்தேதி நடக்கிறது. இந்த கூட்டத்தில் அனைத்து கவுன்சிலர்களும் கலந்து கொள்ள வேண்டும் என மேயர் ஆர்.பிரியா அறிவிக்கை செய்துள்ளார்.

1 min read
Maalai Express
May 20, 2022

CHENNAI AIM TO PUT SUPER IN KINGS AGAIN

After a sub-par season, franchise keen to address holes before 2023

2 mins read
The Morning Standard
May 18, 2022

Welcome Back to the Ton

An interview with the cast, behind-the-scenes fashion facts, and more

6 mins read
MEGA
May 2022