Weddings Marry Experiences
Trav Talk|February 1st 2018

To stay relevant in the wedding space, one needs to evolve and stay ahead of the curve. Adopting technology in this space will make the process of implementation much more effective, says Mahesh Shirodkar, Managing Director, Tamarind Global.

The wedding business is extremely demanding and customisation is required in every aspect when dealing with families. This business is a growing vertical for us and the size and scale of weddings is evolving with newer trends. The beginning, namely the pitch, is what I enjoy. It is when you meet the family for the first time and they are assessing you and your abilities. From then on, once we are on board, the entire journey up to execution is what is exciting. Our weddings team has expanded considerably in the last year with growing business needs.

Fortunately, weddings are a recession-free business in India and the variances in spending may occur with budget cuts. While tax percentage on rooms is up, the percentage on F&B is definitely down. Hence, there is no major concern for a direct impact of GST on wedding spends.

Experiential weddings

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