To stay relevant in the wedding space, one needs to evolve and stay ahead of the curve. Adopting technology in this space will make the process of implementation much more effective, says Mahesh Shirodkar, Managing Director, Tamarind Global.
![Weddings Marry Experiences](https://magarticles.magzter.com/articles/13925/266536/5a8ac394b7fcd/Weddings-Marry-Experiences.jpg)
The wedding business is extremely demanding and customisation is required in every aspect when dealing with families. This business is a growing vertical for us and the size and scale of weddings is evolving with newer trends. The beginning, namely the pitch, is what I enjoy. It is when you meet the family for the first time and they are assessing you and your abilities. From then on, once we are on board, the entire journey up to execution is what is exciting. Our weddings team has expanded considerably in the last year with growing business needs.
Fortunately, weddings are a recession-free business in India and the variances in spending may occur with budget cuts. While tax percentage on rooms is up, the percentage on F&B is definitely down. Hence, there is no major concern for a direct impact of GST on wedding spends.
Experiential weddings
This story is from the February 1st 2018 edition of Trav Talk.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 1st 2018 edition of Trav Talk.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Incredible India Live From Dec 25](https://reseuro.magzter.com/100x125/articles/13925/255648/5a41e02ab71b0/crp_Incredible-India-Live-From-Dec-25.jpg)
Incredible India Live From Dec 25
With an aim to promote India as a year-round destination, the Indian contingent made a fantastic show of strength at World Travel Market (WTM) London. Rashmi Verma, Secretary Tourism, Govt of India, announced that 2018 will be celebrated as the Year of Adventure Tourism in India.
![Delhi-Vancouver Daily From Dec](https://reseuro.magzter.com/100x125/articles/13925/255648/5a41e612a63bb/crp_Delhi-Vancouver-Daily-From-Dec.jpg)
Delhi-Vancouver Daily From Dec
Air Canada is set to make its Delhi-Vancouver flight a daily operation, starting December 1, reveals Margaret Skinner, Director Sales, EMEA, Air Canada.
![Scandinavia Targets 15% Growth](https://reseuro.magzter.com/100x125/articles/13925/255648/5a41e7aab7ba9/crp_Scandinavia-Targets-15-Growth.jpg)
Scandinavia Targets 15% Growth
Scandinavian Tourist Board conducted its annual three-city roadshow in Delhi, Chennai and Mumbai to apprise the trade about new offerings of the region and its upcoming plans for the India market. The region is expecting to record at least 15 per cent growth by 2017 end.
![PATA India Chapter Elections](https://reseuro.magzter.com/100x125/articles/13925/260428/5a5f2597a45cc/crp_PATAIndia-Chapter-Elections.jpg)
PATA India Chapter Elections
PATA India Chapter held its 47th Annual General Meeting on December 19, 2017, at The Claridges, New Delhi. The event was presided over by Rashmi Verma, Chairperson, PATA India Chapter & Secretary - Tourism.
![GPS Ups The Game With 8 Cities In 2018](https://reseuro.magzter.com/100x125/articles/13925/260428/5a5f28e202d3e/crp_GPSUps-The-Game-With-8-Cities-In-2018.jpg)
GPS Ups The Game With 8 Cities In 2018
The 6th edition of GPS, beginning in Nagpur from January 15-17, will travel to eight cities in 2018. This year, GPS plans to launch its membership card and introduce two products—RainbowCTM and Trip38. The attendees will also be able to participate in around six EDWIN workshops to be hosted this year.
![Goa Invests In Tourism Infrastructure](https://reseuro.magzter.com/100x125/articles/13925/252168/5a15167ed3c77/crp_Goa-Invests-In-Tourism-Infrastructure.jpg)
Goa Invests In Tourism Infrastructure
The state tourism board is serious about developing the coastal circuit and providing basic tourism infrastructure like public conveniences at key beach locations with an investment of ₹270 crore (around USD 41 million).
![Digital Date For Incredible India](https://reseuro.magzter.com/100x125/articles/13925/266536/5a8ac1c87c95c/crp_Digital-Date-For-Incredible-India.jpg)
Digital Date For Incredible India
KJ Alphons, Minister of State (IC) for Tourism, India, launched the Incredible India digital calendar in New Delhi recently. The National Tourism Policy and the Incredible India 2.0 website is expected shortly.
![New Certification Tool For Agents](https://reseuro.magzter.com/100x125/articles/13925/260428/5a5f2a533cba8/crp_New-Certification-Tool-For-Agents.jpg)
New Certification Tool For Agents
Travelport’s new PCI DSS Certification Wizard Tool would change how agents deal with customer credit information and work through a simple streamlined process, says Sandeep Dwivedi, Chief Operating Officer, InterGlobe Technology Quotient.
![Need For A Common Voice](https://reseuro.magzter.com/100x125/articles/13925/255648/5a41e2b916759/crp_Need-For-A-Common-Voice.jpg)
Need For A Common Voice
Sarabjit Singh, Managing Director, Travelite (India), has recently stepped down as Vice Chairman, FAITH. After working in the industry for many years, Singh believes that different ministries who have anything to do with tourism should work together to improve India’s tourism ranking in the world.
![India Most Digitally Advanced](https://reseuro.magzter.com/100x125/articles/13925/255648/5a41e4b501bd9/crp_India-Most-Digitally-Advanced.jpg)
India Most Digitally Advanced
Travelport recently released the results of its Global Traveler Survey 2017, which saw Indians on top in terms of using digital assets at all stages of travel, right from planning, booking to experiencing stage.