Publicity Is Key To Attract Tourists
Trav Talk|February 1st 2018

After signing actor Priyanka Chopra as its brand ambassador, Assam is focusing majorly on publicity and marketing its offerings, reveals Jayanta Malla Baruah, Chairman, Assam Tourism Development Corporation.

Nisha Verma

Tourism in Assam is moving beyond wildlife and rhinos as the tourism board is exploring more offerings in the state, says Jayanta Malla Baruah. “Earlier, we were only promoting wildlife tourism and rhinos, but now we are promoting river tourism, golf tourism, tea tourism, heritage tourism, tribal tourism and other sectors. To promote that, we have appointed actor Priyanka Chopra as the brand ambassador and we are aggressively starting our campaign in national and international media. We hope that our tourism sector will boom in the near future,” he said.

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