CHILD OPENS A BOX. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s rare for parents to bring boys into these research groups to play with dolls. It’s rarer still for a boy to immediately attach himself to one the way Shi’a just did.
An 8-year-old who considers himself gender-fluid and whose favorite color is black one week, pink the next, Shi’a sometimes plays with his younger sister’s dolls at home, but they’re “girly princess stuff,” he says dismissively. This doll, with its prepubescent body and childish features, looks more like him, right down to the wave of bleached blond bangs. “The hair is just like mine,” Shi’a says, swinging his head in tandem with the doll’s. Then he turns to the playmate in the toy- testing room, a 7-year-old girl named Jhase, and asks, “Should I put on the girl hair?” Shi’a fits a long, blond wig on the doll’s head, and suddenly it is no longer an avatar for him but for his sister.
The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world’s first genderneutral doll, is hoping its launch on Sept. 25 redefines who gets to play with a toy traditionally deemed taboo for half the world’s kids. Carefully manicured features betray no obvious gender: the lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide. There are no Barbielike breasts or broad, Ken-like shoulders. Each doll in the Creatable World series looks like a slender 7-year-old with short hair, but each comes with a wig of long, lustrous locks and a wardrobe befitting any fashion- conscious kid: hoodies, sneakers, graphic T-shirts in soothing greens and yellows, along with tutus and camo pants.
This story is from the October 7, 2019 edition of Time.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 7, 2019 edition of Time.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
TIME 100 HEALTH-TITANS
Last May, U.S. Surgeon General Vivek Murthy issued an advisory about the profound consequences of loneliness and isolation-a departure from the type of standard medical conditions his predecessors prioritized.
TIME 100 HEALTH-CATALYSTS
It's been a long time since there was good news about Parkinson's disease, a neurodegenerative condition that affects more than 8 million people worldwide.
TIME 100 HEALTH-LEADERS
'Catastrophic.' -BASHAR MURAD ON THE HEALTH SITUATION IN GAZA
TIME 100 HEALTH-PIONEERS
In the wake of the pandemic, a new era emerges-marked by fresh discoveries, novel treatments, and global victories over disease. These are the most influential people in health in 2024
A Man in Full, adapted and redacted
TOM WOLFE'S A MAN IN FULL IS A MASSIVE BOOK, IN MORE ways than one. The 742-page social novel about a swaggering Atlanta real estate mogul, which took Wolfe over a decade to write, sold a jaw-dropping 1.4 million hardcover copies after its publication in 1998. The book's themes-money, power, race, masculinity--are just as grand.
The golden age of Ryan Gosling is upon us
IN DEREK CIANFRANCE'S 2010 LOVE-ON-THErocks heartbreaker Blue Valentine, Ryan Gosling plays a husband and father, Dean, who appears to be nothing but an annoyance to his wife, Michelle Williams' Cindy, a harried nurse.
A MARRIAGE OF FOOD AND FICTION
In the kitchen with Rachel Khong, author of Real Americans
Greek Revival
PRIME MINISTER KYRIAKOS MITSOTAKIS IS DETERMINED TO MAKE GREECE THE COMEBACK STORY OF THE DECADE
HOLDING COURT
AT 20, DEFENDING U.S. OPEN CHAMPION COCO GAUFF IS MOVING INTO A NEW PHASE OF HER CAREER
Lost and found in a Russian prison
PRISON IS MORE THAN A PLACE. IT'S ALSO A MINDSET. When I entered Corrective Colony No. 2-or IK-2, in Mordovia, a region more than 300 miles east of Moscow-I flipped a switch in my head. I'm an inmate now, I told myself.