Recognising the growing demand for air cargo, airlines are looking at cargo General Sales and Service Agents (GSSAs) to help them capture as much of a market share as possible. Accordingly, it’s time for GSSAs to improve their value proposition by integrating more and more technology into its operations and enhancing customer-centricity.
Cargo is a very special product that needs human intervention to move it around the globe. It is not possible for the airline to be present in every part of the world. Ergo, they rely on the agents to manage the logistics of air cargo – General Sales and Service Agents (GSSAs). They provide local market knowledge and market contacts to the airlines. They bring down the airlines costs for cargo activities.
Given the current scenario of growing demand for air cargo, it is becoming increasingly important for airlines to capture as much of a market share as possible in order to increase revenue and maximise profitability. Accordingly, recognising the revenue generating potential of an efficient cargo department, experienced airlines have transformed this sideline operation into a vital component of their business strategy. The success of an air cargo operation can be impacted by a number of factors – better definition of products and pricing, adequate, accurate, and timely data, and better understanding of capacities, demand, and customer behaviour. GSSAs are assisting the airlines to meet all these factors and keep their cargo business profitable.
Analysing evolving needs of airline partners, Stephen dawkins, chief operating officer, Air Logistics Group, said, “There will be continued requirements from airline customers to provide additional services be it fiscal, sales, or operationally from professional GSSA companies and Air Logistics’ innovative approach allows its airline partners to take advantage of a variety of solutions, from turn-key Total Cargo Management to local sales in niche markets.” Air Logistics Group represents a wide range of carriers across its worldwide network. They currently have a comprehensive global network of 81 fully owned offices spanning 48 countries.
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AVIATION INDUSTRY: FUELING THE FUTURE WITH SUSTAINABILITY
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Global air cargo industry continues to suffer across all regions and the demand decline experienced in 2019 is the steepest drop since 2009 during the global financial crisis. Airline association IATA predicts that air cargo demand will increase by two percent in 2020; however there are several ifs and buts for the industry to get back to growth momentum.
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