Price: ₹1.06 crore
THE E-TRON IS ONE HECK of a ride, even for an Audi. The sports utility vehicle is quick, sporty and luxurious. It can race from zero to 100kmph in just 6.8 seconds. And, it is loaded with all the bells and whistles you would expect in an Audi.
The e-tron, launched in July, is the German carmaker’s first electric vehicle in India, and it joined an impressive fleet of EVs that luxury carmakers are showcasing in the country. The first luxury EV to come to India was from Mercedes-Benz— the EQC electric SUV, last October. In March, Jaguar Land Rover launched the Jaguar I-Pace SUV.
Mercedes, the runaway leader in the Indian luxury car market, said on September 9 that it was expanding the retail sales of the EQC from the six metros to 50 cities. The first batch of EQCs allotted to India sold out; Mercedes is accepting bookings for the next batch.
Mercedes unveiled the EQS luxury electric sedan earlier this year. A derivative of its top-of-the-line S-Class, the EQS is likely to make its way to India next year. “The EQS sets a new benchmark in the luxury EV segment globally. It is surely a strong potential product for the Indian market,” said Martin Schwenk, managing director and CEO of Mercedes-Benz India.
These may be baby steps for the luxury carmakers in the EV market, but they seem to be ahead of the mass-market players. India’s largest carmaker Maruti-Suzuki, for instance, is yet to launch an EV. It has been testing an electric Wagon-R. Mahindra has been working on many models, but has managed only one on the road (the eVerito). Hyundai has one model (the Kona), Tata Motors has two (the popular Nexon EV and the recently launched Tigor EV) and MG has one (the ZS EV). And, that is it.
On the other hand, luxury carmakers are rapidly scaling up and setting definite targets to become all-electric. Mercedes, for instance, has announced it would go all-electric by 2030, where market conditions allow. It plans to launch only EV architectures from 2025 and there will be an electric variant available for all its passenger vehicles. “The tipping point is getting closer,” said Ola Källenius, chairman of Daimler AG and Mercedes-Benz.
In India, EVs account for a small share of the passenger vehicles market. In the last financial year, 4,588 electric four-wheelers were sold; it was just about 3,000 a year earlier. In contrast, the overall passenger vehicle sales last year was 27.11 lakh units.
Continue reading your story on the app
Continue reading your story in the magazine
What Russia Wants
Bring real estate, petroleum, alcohol and power into GST
INTERVIEW: MONTEK SINGH AHLUWALIA, former deputy chairman of the Planning Commission
Blown away by Allu and Sam
Confession: I had not watched a single film featuring Allu Arjun or Samantha Ruth Prabhu until I bought a ticket for Pushpa—The Rise and found myself mesmerised by their sheer star power on screen. Sure, Samantha appears briefly in her debut dance number on the screen. But hey, what a debut!
Covid care for your baby
Since 8 December 2019, an epidemic of coronavirus disease (Covid-19) has spread rapidly across the world.
DRIVEN BY WOMEN
Among the key issues to watch out for in the Union budget is whether the government will orient its focus on female participation in the economy
Lotus in a lurch
BJP may find it difficult to retain Goa, thanks to anti-incumbency and defection of key leaders
White hat rising
As technology continues to evolve, the role of ethical hackers will become more prominent
Netaji was not a fascist
EXCLUSIVE INTERVIEW: ANITA BOSE PFAFF economist and daughter of Subhas Chandra Bose
PROFILES IN FORTITUDE
This Republic Day, THE WEEK brings you inspiring stories of women who have chosen to join the armed forces after the martyrdom of a serving family member
With the Naga People’s Front angry over the Mon massacre, the BJP will find it difficult to retain power on its own in Manipur
Mercedes-Benz Vision EQXX
The establishment strikes back.
THE ANIMAL-HUMAN CONFLICT
RAJESH MENON is a wildlife photographer and environmental conservationist living in North India. Here he shares some ideas for solutions to the animalhuman conflicts that are apparent in all regions of the world today.
Passion and Love for Community
Dr. Prakash Tyagi is the executive director of Gramin Vikas Vigyan Samiti (GRAVIS), an NGO dedicated to working in impoverished rural regions of India, including the Thar desert, Rajasthan, Uttarakhand, and Bundelkhand. In part 2 of this interview with Kashish Kalwani, he speaks about how things have changed due to the pandemic and the importance of passion and love for community.
India Is on a Tear
Massive modernization presents opportunities for investors.
Ola's Scooter Factory Isn't Making Many Scooters
Trouble at such a high-profile project is a bad sign for India’s electric vehicle industry
5 Must-Have Features on New Cars
One of the perks of buying a new vehicle is that it offers features that promise a safer and more convenient driving experience.
Love, Non-violence, and Truth
DR. PRAKASH TYAGI is the Executive Director of Gramin Vikas Vigyan Samiti (GRAVIS), an NGO dedicated to working in impoverished rural regions of India, including the Thar Desert, Rajasthan, Uttarakhand, and Bundelkhand. In part 1 of this interview with KASHISH KALWANI, he speaks about applying the Gandhian principles of love, non-violence, and truth to support communities in need.
WISDOM FROM MY FATHER
The tempo 1 was ready to depart. It was a short 30-minute journey from Bhatkal to Uppunda, a sleepy village in coastal Karnataka, India. My father, sister, and I were traveling together.
MERCEDES, STELLANTIS TO WORK WITH US FIRM ON NEW BATTERIES
Automakers Mercedes-Benz and Stellantis announced agreements with U.S. company Factorial Energy this week to help develop solid-state battery technology that they hope could make electric cars more attractive to a mass market.
GM's Exit From India Hits a Roadblock
The long-delayed sale of its plants to a Chinese company faces local labor and political opposition