The Perks Of Being An App User
Progressive Grocer|July 2018

Mobile pay adoption is small in grocery, but the right incentives can grab consumers’ interest.

Randy Hofbauer

Today, more consumers are spending via mobile payment platforms than they were just a few years ago. These platforms, in return, are benefiting retailers, which are using them for differentiation, gathering shopper data and even increasing operational efficiency.

Still, many consumers haven’t adopted these platforms. At grocers today, every $1 of $148 spent at the point of sale is from a mobile wallet, according to transaction data from Charlotte, N.C.-based Bank of America. While mobile wallets continue to enjoy wider acceptance and use, growth has slowed: In grocery, mobile wallet spend increased 73 percent in quarter one of 2017 compared with quarter one of 2016, but was still down 200 points from the same period in 2015.

The technology is there. But while some consumers are adopting it, many others show reluctance. What’s causing this, and how can food retailers respond to encourage adoption?

Clear Convenience

Understandably, the biggest reason for consumers to adopt — and retailers to push — mobile payment apps is faster, more convenient checkout. Grocers need to communicate this benefit, especially as EMV chip-reading technology gets wider use. Some 37 percent of respondents to a survey from San Francisco-based mobile payment solutions provider Square Inc. listed slow lines and checkouts as their No. 1 pain point regarding chip-card technology.

Bentonville, Ark.-based Wal-Mart Stores Inc. is one food retailer speeding up the process. With its Walmart Pay platform, users simply scan a QR code made at checkout for a transaction, and payment is processed via the app, which is connected to a person’s credit or debit card. Payments generally are processed faster than those from a credit card, and the need for paper receipts is eliminated.

Some grocers are integrating mobile payment platforms with scanning technology to help eliminate checkout lines altogether and make the process faster still. In May, Salt Lake City-based grocer Macey’s introduced Skip Checkout, an app that lets Macey’s shoppers simply scan their items as they’re placed in the cart. Users pay for the purchase directly from their phones, using a linked debit or credit card, or the Apple Pay or Android Pay mobile wallet apps, and then bag and exit via a dedicated checkout lane.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM PROGRESSIVE GROCERView All

On the Menu

RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.

5 mins read
Progressive Grocer
February 2021

Kwality Foods: Reviving Ancient Immunity Boosting Capabilities

From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.

1 min read
Progressive Grocer
February 2021

Room for E-Commerce Improvement

CLOSE THE PICKUP AND DELIVERY GAP IN 2021.

2 mins read
Progressive Grocer
February 2021

MagSon® Eyes ₹120 Crore, To Add 30 More Stores Over the Next 2 Years

WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…

9 mins read
Progressive Grocer
February 2021

Getting Prices Right in 2021

NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.

7 mins read
Progressive Grocer
February 2021

Equal Time

THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.

8 mins read
Progressive Grocer
February 2021

Two Masks Is the New Mask

What retailers need to know about PPE, sanitation and COVID-19 in 2021.

8 mins read
Progressive Grocer
February 2021

Empire Spices & Food Ltd: Enhancing Consumer Convenience by Using Technology for Product Innovation

ESTABLISHED IN 1994, EMPIRE SPICES & FOODS LTD IS A FOOD PROCESSING AND MANUFACTURING COMPANY BASED IN NASHIK, MAHARASHTRA. THE BRAND IS A PROFESSIONALLY MANAGED FAMILY BUSINESS ORGANISATION AND THEIR PRODUCTS CATER TO THE EVERYDAY CULINARY NEEDS OF THE MASSES. IN A EXCLUSIVE INTERACTION WITH PROGRESSIVE GROCER, ANAND RATHI, DIRECTOR, EMPIRE SPICES & FOODS LIMITED TALKS ABOUT THE BRAND JOURNEY, ACHIEVEMENTS AND FUTURE ROADMAP.

2 mins read
Progressive Grocer
February 2021

Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated

RECENT SCIENTIFIC DEVELOPMENTS IN THE FIELD OF BOTANICALS TO IMPROVE IMMUNE HEALTH HAVE CREATED AN OPPORTUNITY FOR MAJOR BRANDS AS WELL AS STARTUPS TO LAUNCH PRODUCTS CONTAINING THESE INGREDIENTS...

5 mins read
Progressive Grocer
February 2021

All Natural Nutrition Energy Bar Co, Happy Bars Celebrates The Sale of ‘One Millionth Bar'

HAPPY BAR, THE ALL NATURAL NUTRITION ENERGY BAR IS CELEBRATING THE SALE OF ‘ONE MILLION BARS’ IN THE MARKET. THE FLAGSHIP PRODUCT OF FITSPORT NUTRITION FOODS, WITH ‘NO SUGAR AND NO PRESERVATIVES’ AT ALL, IS TURNING OUT TO BE THE NEXT BIG THING FOR THE CONSUMERS WHO GIVE PREFERENCE TO HEALTH AND NUTRITION DESPITE THEIR BUSY SCHEDULES.

2 mins read
Progressive Grocer
February 2021
RELATED STORIES

$1,400 STIMULUS CHECKS HELPED MARCH RETAIL SALES SOAR 9.8%

Newly vaccinated and armed with $1,400 stimulus checks, Americans went on a spending spree last month, buying new clothes and going out to eat again.

2 mins read
Techlife News
Techlife News #494

BIG-BUSINESS PUSHBACK AGAINST VOTING MEASURES GAINS MOMENTUM

Big business has ratcheted up its objections to proposals that would make it harder to vote, with several hundred companies and executives signing a new statement opposing “any discriminatory legislation.”

4 mins read
Techlife News
Techlife News #494

THE DISABLED HOPE THEIR OSCAR MOMENT CAN BECOME A MOVEMENT

Right down to its production design, the Oscars have not always felt like the most welcoming place for the disabled.

5 mins read
Techlife News
Techlife News #494

A $1.2 BILLION LOSS FOR DELTA, BUT RECOVERY IS ON THE RADAR

Delta Air Lines lost $1.2 billion in the first quarter, more than expected, but executives said Thursday that the airline could be profitable by late summer if the budding recovery in air travel continues.

3 mins read
Techlife News
Techlife News #494

USERS COULD SOON HIDE ‘LIKE' COUNTS ON INSTAGRAM, FACEBOOK

The tiny red hearts that appear under Instagram photos of kids, kittens and sandwiches can be a source of stress for many users, an insidious way of measuring self-worth and popularity.

1 min read
Techlife News
Techlife News #494

DRIVERS WANTED: RECORD DEMAND AT UBER AS VACCINATIONS RISE

Uber is offering sign-up bonuses and other incentives for drivers as it faces record demand for rides and meal delivery.

2 mins read
Techlife News
Techlife News #494

US RECOMMENDS ‘PAUSE' FOR J&J SHOTS IN BLOW TO VACCINE DRIVE

The U.S. recommended a “pause” in use of the single-dose Johnson & Johnson COVID-19 vaccine to investigate reports of rare but potentially dangerous blood clots, setting off a chain reaction worldwide and dealing a setback to the global vaccination campaign.

5 mins read
Techlife News
Techlife News #494

COINBASE SOARS IN MARKET DEBUT, VALUED NEAR $86 BILLION

Coinbase made a rousing debut on Wall Street Wednesday, with shares of the digital currency exchange rising as high as $429, briefly giving it a market value over $100 billion.

3 mins read
Techlife News
Techlife News #494

GOOGLE EARTH ADDS TIME LAPSE VIDEO TO DEPICT CLIMATE CHANGE

The Google Earth app is adding a new video feature that draws upon nearly four decades of satellite imagery to vividly illustrate how climate change has affected glaciers, beaches, forests and other places around the world.

2 mins read
Techlife News
Techlife News #494

The Food Fight in Fake Meat

Beyond Meat was an early leader. But rival Impossible Foods and others want to eat its lunch

6 mins read
Bloomberg Businessweek
April 19, 2021