Smart Snacking

With a growing focus on eating healthy, it is imperative that we make clever and well-informed decisions when it comes to snacking. Snack players constantly evolve to sell customers ‘super’ ingredients while the younger generation and working class is becoming more conscious of what they consume. To devise healthy eating plans, we need to look at how subsequent ailments relate to current lifestyles.

Arun Prakash

Until three decades ago, snacking meant having snacks that were prepared hot, sundried or stored in containers by grandmothers at home. People seldom bought snacks as everything was prepared at home and there was not much available in the market either. It was a decade or two ago that the snack market slowly started emerging in India and the scene became totally different with mothers being busy and becoming dependent on snacks and convenience foods. The snacking scenario has changed with an increased number of people consuming snacks daily and making it a part of their meal. Snack consumption has increased over the years as plenty of choices and new varieties are being offered constantly. Individual snack brands have progressed successfully and created a brand value among end consumers. With the rising population and a growing economy, there is a steady growth in the demand and supply of snacks.