Leading The Spice Race
Progressive Grocer|July 2018

Shubh Food Products has carved a name for itself in the past 18 years. Starting off with a simple spice product Asafoetida (hing), the company now boasts of numerous private label products under its belt. Founder Gaurav Gambhir once delivered consignments to small food vendors himself but now oversees a strong bench of trained staff working for him. Progressive Grocer spoke to Gambhir about his company’s innovative breakthroughs in the spices and condiments category and what it takes to thrive in this competitive industry.

Tell us the journey you have undertaken with Shubh Foods.

I established Shubh Foods way back in 2000 when I was only 19 years. One might say that Shubh and I have grown up together and strong over the years. From humble beginnings – a 300 sq. ft. basic manufacturing premise and a staff of just 2 contractual employees – Shubh today runs a 10,000 sq. ft. factory and plant with over 55 full-time staff member. We have received 30% investment from private equity channels whereas 70% of the investment is in my personal capacity. We began by manufacturing and supplying Asafoetida or hing to the local markets.

Shubh now has a broad range of products, including private labels in all forms of high-quality hing, and a unique and innovative range of spice mixes under the brand name Tadka Blast. We also have our very own Naya Khazaana hing brand. Shubh is no longer limited to supplying to the local markets. We export to several countries. Within India, our private labeling clients include D-Mart, Reliance, Aditya Birla Group, Walmart, HyperCity and some of India’s leading pickle companies.

The journey from the year 2000 to 2018 and its successes could not have been easy. What are the challenges you faced that make Shubh the strong brand that it is today?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM PROGRESSIVE GROCERView All

On the Menu

RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.

5 mins read
Progressive Grocer
February 2021

Kwality Foods: Reviving Ancient Immunity Boosting Capabilities

From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.

1 min read
Progressive Grocer
February 2021

Room for E-Commerce Improvement

CLOSE THE PICKUP AND DELIVERY GAP IN 2021.

2 mins read
Progressive Grocer
February 2021

MagSon® Eyes ₹120 Crore, To Add 30 More Stores Over the Next 2 Years

WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…

9 mins read
Progressive Grocer
February 2021

Getting Prices Right in 2021

NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.

7 mins read
Progressive Grocer
February 2021

Equal Time

THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.

8 mins read
Progressive Grocer
February 2021

Two Masks Is the New Mask

What retailers need to know about PPE, sanitation and COVID-19 in 2021.

8 mins read
Progressive Grocer
February 2021

Empire Spices & Food Ltd: Enhancing Consumer Convenience by Using Technology for Product Innovation

ESTABLISHED IN 1994, EMPIRE SPICES & FOODS LTD IS A FOOD PROCESSING AND MANUFACTURING COMPANY BASED IN NASHIK, MAHARASHTRA. THE BRAND IS A PROFESSIONALLY MANAGED FAMILY BUSINESS ORGANISATION AND THEIR PRODUCTS CATER TO THE EVERYDAY CULINARY NEEDS OF THE MASSES. IN A EXCLUSIVE INTERACTION WITH PROGRESSIVE GROCER, ANAND RATHI, DIRECTOR, EMPIRE SPICES & FOODS LIMITED TALKS ABOUT THE BRAND JOURNEY, ACHIEVEMENTS AND FUTURE ROADMAP.

2 mins read
Progressive Grocer
February 2021

Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated

RECENT SCIENTIFIC DEVELOPMENTS IN THE FIELD OF BOTANICALS TO IMPROVE IMMUNE HEALTH HAVE CREATED AN OPPORTUNITY FOR MAJOR BRANDS AS WELL AS STARTUPS TO LAUNCH PRODUCTS CONTAINING THESE INGREDIENTS...

5 mins read
Progressive Grocer
February 2021

All Natural Nutrition Energy Bar Co, Happy Bars Celebrates The Sale of ‘One Millionth Bar'

HAPPY BAR, THE ALL NATURAL NUTRITION ENERGY BAR IS CELEBRATING THE SALE OF ‘ONE MILLION BARS’ IN THE MARKET. THE FLAGSHIP PRODUCT OF FITSPORT NUTRITION FOODS, WITH ‘NO SUGAR AND NO PRESERVATIVES’ AT ALL, IS TURNING OUT TO BE THE NEXT BIG THING FOR THE CONSUMERS WHO GIVE PREFERENCE TO HEALTH AND NUTRITION DESPITE THEIR BUSY SCHEDULES.

2 mins read
Progressive Grocer
February 2021
RELATED STORIES

$1,400 STIMULUS CHECKS HELPED MARCH RETAIL SALES SOAR 9.8%

Newly vaccinated and armed with $1,400 stimulus checks, Americans went on a spending spree last month, buying new clothes and going out to eat again.

2 mins read
Techlife News
Techlife News #494

BIG-BUSINESS PUSHBACK AGAINST VOTING MEASURES GAINS MOMENTUM

Big business has ratcheted up its objections to proposals that would make it harder to vote, with several hundred companies and executives signing a new statement opposing “any discriminatory legislation.”

4 mins read
Techlife News
Techlife News #494

THE DISABLED HOPE THEIR OSCAR MOMENT CAN BECOME A MOVEMENT

Right down to its production design, the Oscars have not always felt like the most welcoming place for the disabled.

5 mins read
Techlife News
Techlife News #494

A $1.2 BILLION LOSS FOR DELTA, BUT RECOVERY IS ON THE RADAR

Delta Air Lines lost $1.2 billion in the first quarter, more than expected, but executives said Thursday that the airline could be profitable by late summer if the budding recovery in air travel continues.

3 mins read
Techlife News
Techlife News #494

USERS COULD SOON HIDE ‘LIKE' COUNTS ON INSTAGRAM, FACEBOOK

The tiny red hearts that appear under Instagram photos of kids, kittens and sandwiches can be a source of stress for many users, an insidious way of measuring self-worth and popularity.

1 min read
Techlife News
Techlife News #494

DRIVERS WANTED: RECORD DEMAND AT UBER AS VACCINATIONS RISE

Uber is offering sign-up bonuses and other incentives for drivers as it faces record demand for rides and meal delivery.

2 mins read
Techlife News
Techlife News #494

US RECOMMENDS ‘PAUSE' FOR J&J SHOTS IN BLOW TO VACCINE DRIVE

The U.S. recommended a “pause” in use of the single-dose Johnson & Johnson COVID-19 vaccine to investigate reports of rare but potentially dangerous blood clots, setting off a chain reaction worldwide and dealing a setback to the global vaccination campaign.

5 mins read
Techlife News
Techlife News #494

COINBASE SOARS IN MARKET DEBUT, VALUED NEAR $86 BILLION

Coinbase made a rousing debut on Wall Street Wednesday, with shares of the digital currency exchange rising as high as $429, briefly giving it a market value over $100 billion.

3 mins read
Techlife News
Techlife News #494

GOOGLE EARTH ADDS TIME LAPSE VIDEO TO DEPICT CLIMATE CHANGE

The Google Earth app is adding a new video feature that draws upon nearly four decades of satellite imagery to vividly illustrate how climate change has affected glaciers, beaches, forests and other places around the world.

2 mins read
Techlife News
Techlife News #494

The Food Fight in Fake Meat

Beyond Meat was an early leader. But rival Impossible Foods and others want to eat its lunch

6 mins read
Bloomberg Businessweek
April 19, 2021