How Cloud Telephony Is Raising The Bar For Retail Industry
Progressive Grocer|August 2018

The Retail industry is evolving and adopting technologies at a faster rate than ever. To meet the higher benchmarks set by e-commerce, the sector has turned its back to the conventional ways of executing business processes. Retail stores have realized the power of automation. Of all the technologies that they are adopting, cloud telephony is has emerged as an innovative technology for the retail industry.

Ankit Jain

Cloud telephony has assisted the retail sector transform the face of its business call management, and on-call customer service. Apart from this, cloud telephony has also helped retail brands keep an eye on their marketing campaigns, agents’ performance, orders placed on calls, etc. Let’s have a look on how cloud telephony products are resolving the challenges faced by the retail industry.

Saves costs, increases profits

Cloud-based PBX system is aiding businesses save costs and earn more profits by eliminating the need of manual call handling. Hence, it saves labour cost incurred from managing calls. In other words, it saves cost of a human receptionist.

Moreover, capital expenditure for maintaining a PBX server is zero. Setting up a cloud-based PBX system does not require any infrastructural cost or one time heavy investment. Businesses just need to pay their monthly subscription charge as they use the services.

Upgrades customer experience

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