Consumer Behaviour Is Changing And How!
Progressive Grocer|July 2017

Trends show a steady and progressive shift in consumers’ aspirations and spending behaviours—in certain categories. For one thing, shopping is becoming more social—involving all family members—and much more frequent, thanks to the rise of online shopping.

Consumer Behaviour Is Changing And How!

Trends show a steady and progressive shift in consumers’ aspirations and spending behaviours—in certain categories. For one thing, shopping is becoming more social—involving all family members—and much more frequent, thanks to the rise of online shopping.

Many consumers are making different buying and trade-off decisions. For example, immediate gratification is becoming more important. So while the biggest desires of aspiring households are still about owning a house and a car, nowadays more of these consumers also want to take international vacations. Similarly, affluent households are becoming comfort seekers, and they are willing to pay for it.

This story is from the July 2017 edition of Progressive Grocer.

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This story is from the July 2017 edition of Progressive Grocer.

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