In an age when consumer feedback to a product is swift and sharp, brands need to be quick-footed and act with decisiveness and agility to ensure sustenance and growth.
Not too long ago, building an FMCG brand was about market surveys and establishing distribution networks. The new social-digital paradigm has decimated most if not all advantages of the distribution network and market information as an indomitable asset. We now operate in a world where information is available on a live wire. Customers and potential customers talk about and to the brand on real-time basis. Now it is the prerogative of the brand to listen to those voices and make the best of it. Consumer voices on social media are like an active information stock exchange.
From a linear process to a loop cycle
Brand building is now a complete loop process. Product needs are identified from consumer voices which then become a basis for new product development. The consumers then provide a feedback on the products themselves, which can be used for product enhancement. It would be incorrect to say that marketers have not been taking customer feedback. However, in the pre-social media era, the time taken between the collation of consumer feedback and any meaningful reaction was too large. It was safe to assume that by the time the product developers would react to the feedback, the market itself would have shifted. In today’s context, brands are expected to react fast and decisively to consumer feedback. This has put agility as a unique requirement for sustenance and growth of a brand.
Survival of the agile
Continue reading your story on the app
Continue reading your story in the magazine
On the Menu
RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.
Kwality Foods: Reviving Ancient Immunity Boosting Capabilities
From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.
Room for E-Commerce Improvement
CLOSE THE PICKUP AND DELIVERY GAP IN 2021.
MagSon® Eyes ₹120 Crore, To Add 30 More Stores Over the Next 2 Years
WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…
Getting Prices Right in 2021
NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.
THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.
Two Masks Is the New Mask
What retailers need to know about PPE, sanitation and COVID-19 in 2021.
Empire Spices & Food Ltd: Enhancing Consumer Convenience by Using Technology for Product Innovation
ESTABLISHED IN 1994, EMPIRE SPICES & FOODS LTD IS A FOOD PROCESSING AND MANUFACTURING COMPANY BASED IN NASHIK, MAHARASHTRA. THE BRAND IS A PROFESSIONALLY MANAGED FAMILY BUSINESS ORGANISATION AND THEIR PRODUCTS CATER TO THE EVERYDAY CULINARY NEEDS OF THE MASSES. IN A EXCLUSIVE INTERACTION WITH PROGRESSIVE GROCER, ANAND RATHI, DIRECTOR, EMPIRE SPICES & FOODS LIMITED TALKS ABOUT THE BRAND JOURNEY, ACHIEVEMENTS AND FUTURE ROADMAP.
Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated
RECENT SCIENTIFIC DEVELOPMENTS IN THE FIELD OF BOTANICALS TO IMPROVE IMMUNE HEALTH HAVE CREATED AN OPPORTUNITY FOR MAJOR BRANDS AS WELL AS STARTUPS TO LAUNCH PRODUCTS CONTAINING THESE INGREDIENTS...
All Natural Nutrition Energy Bar Co, Happy Bars Celebrates The Sale of ‘One Millionth Bar'
HAPPY BAR, THE ALL NATURAL NUTRITION ENERGY BAR IS CELEBRATING THE SALE OF ‘ONE MILLION BARS’ IN THE MARKET. THE FLAGSHIP PRODUCT OF FITSPORT NUTRITION FOODS, WITH ‘NO SUGAR AND NO PRESERVATIVES’ AT ALL, IS TURNING OUT TO BE THE NEXT BIG THING FOR THE CONSUMERS WHO GIVE PREFERENCE TO HEALTH AND NUTRITION DESPITE THEIR BUSY SCHEDULES.
01 / SpaceX For flying past competitors in the space race by launching astronauts for NASA
More Than a Startup
LeBron James and Maverick Carter’s SpringHill Company has become a media and branding juggernaut that empowers communities and is built for the future.
FALLING IN LOVE
LEMMINGS still haunts my nightmares almost three decades later.
The blueprint for 3D shooters has lots to teach in 2021.
Camille François Chief innovation officer at Graphika
LORD OF CHAOS
How XCOM’s JULIAN GOLLOP improved on the board games he loved