Bottled Fresh, Pickled And Preserved
Progressive Grocer|July 2018

Neo Foods specializes in pickled and preserved fruits and vegetables grown under contract farming and is revolutionizing the way we use ingredients to flavour our food. With an average growth of more than 20% per year, the company has a large footprint in the Indian market besides also expanding overseas. Progressive Grocer spoke to Director Shalini Jalan and India Business Head Ashok Sinha on how Neo Foods has succeeded in winning new markets for its products and the importance of balancing different retail channels.

Tell us about your products range and its presence in the market?

We have a very wide range of products. For the international market, we export pickled gherkin, jalapeno, baby corn, capsicum and different relishes. For the Indian market, our range varies from pickled vegetables like gherkins, jalapeno, onions, baby corn, olives, carrot, zucchini, capsicums to relishes, canned fruits like peach, litchi, cherry, pineapple, fruit cocktail and different sauces, baked beans, vinegars, prunes etc. Our products are appealing to all age groups as we have a large variety of products which can used with different cuisines for different occasions. Our jalapeno and salsa sauce is great with Mexican food while gherkins and relish make scrumptious party snacks. The pizza-pasta sauce and red paprika are a must for Italian cuisine whereas baby gherkins and vinegars go nicely on salads. Our products are ready to use and give food its characteristic flavour!

Which consumer segments are the main buyers of your products? What markets do you target?

Since we have a large portfolio of products, we cater to all customer segments. We supply directly to QSRs (quick service restaurants), to retail stores and to hotels and restaurants through our distributors. Neo foods is exporting to UK, Germany, France, Austria and America besides servicing the Indian market. We have a pan-India presence and market and sell through our own distributors.

What consumption trends do you observe and how do you see the demand for your products growing in the future?

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