Chairman and Managing Director of T-Series, Bhushan Kumar says that until six months ago, he didn’t even know how many subscribers his label’s YouTube channel had.
He has since taken notice. Today, the number of subscribers is quickly moving towards 100 million. Having recently surpassed Swedish comedian PewDiePie for YouTube supremacy, Kumar spoke to us about the battle that has gone viral. Excerpts
Q: You and PewDiePie had both been vying for the spot of the No. 1 YouTube channel, but the contest became bitter…
Bu hikaye India Today dergisinin April 15, 2019 sayısından alınmıştır.
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Bu hikaye India Today dergisinin April 15, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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The Age Of Influencers
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Scoring a Century
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FRAGMENTED RUINS
A new exhibition at Gallery XXL, Mumbai juxtaposes the artworks of an Indian and a Spanish artist
United by Art
Moments in Collapse, SAHMAT's group exhibition at Jawahar Bhawan in Delhi brings together artworks with politically charged themes
In Her Mother's Voice
Vidya Vox's exuberant new EP, Sundari, is primarily in Tamil as a tribute to her mother
"MURDER, HE WROTE"
Ashutosh Rana and Vijay Raaz shine in JioCinema's Murder in Mahim, a web series based on Jerry Pinto's layered crime novel
FLAGRANT VIOLATIONS
Gujarat sees another major tragedy as businesses flout safety norms and officials look away. This time it's 33 lives lost in a blaze at a gaming zone
THWARTED FRANCHISE
Robertsganj, on the southeastern tip of Uttar Pradesh, is a study in how a coalition of other castes often defeats the aspirations of the majority caste among Dalits-in constituencies reserved for the Scheduled Castes
THE LAST FRONTIER
PURVANCHAL HOSTS THE BIGGEST STAR CANDIDATE IN INDIA: NARENDRA MODI IN VARANASI. THAT MAY BE A NO-CONTEST, BUT CRAFTY CASTE PLAY BY THE SP-CONGRESS POSES A CHALLENGE IN THE OTHER DOZEN SEATS