Mainland India should have been the last place where South Korean entertainment would find fans. Ours is a country with its own thriving television and film industries. Culturally, we have been fascinated by the West, rather than our Asian neighbors. Our audiences are not known for embracing subtitles and are so parochial that no actress from Northeast India was considered for the role of champion Manipuri boxer Mary Kom in the mainstream Bollywood film based on her life.
Yet, according to Netflix India, in 2020, there was a 370 per cent growth in the Indian viewership of Korean television serials, fondly known as K-dramas. While Korean entertainment has had a loyal following in Northeast India for about a decade, the rest of India woke up to it last year. So what is it about this genre that has convinced Indians to turn away from the macho men of desi entertainment and towards the feisty heroines and impossibly pretty heroes of K-drama?
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MUMBAI SHOWS THE WAY
THE LOCKDOWN BLUES
CALIBRATED LOCKDOWNS, DETERMINED BY THE STATES, MAY HAVE RESTRICTED THE ECONOMIC DAMAGE IN THIS SECOND WAVE, BUT CONSUMER DEMAND FOR ALL BUT ESSENTIALS IS LIKELY TO TAKE A HARD HIT
THE STRAINED FORCES
THE ARMED FORCES STEP UP IN THE WAR AGAINST THE VIRUS, BUT GIVEN THE THREAT OF A HOSTILE BORDER THEY MAY NOT BE ABLE TO SCALE UP FROM PRESENT TASKS
The Fight Isn't Over
WEST BENGAL/POST-POLL VIOLENCE
GETTING INTO THE SPIRIT
With her new supernatural series, The Last Hour, releasing on Amazon Prime Video on May 14, actress Raima Sen suggests there are more things in heaven and Earth than we dream of in our philosophies
A RAINBOW CABINET
Mamata Banerjee ensures broad representation for women, Muslims, SCs/STs and first-timers in her 43-member cabinet while entrusting core ministries to party veterans
SHOTS IN THE DARK
EVEN AFTER A BELATED SCRAMBLE FOR MORE DOSES, INDIA’S VACCINE PROGRAMME FACES A DESPERATE SUPPLY SHORTAGE. FEARFUL IN THE WAKE OF A RAMPAGING SECOND WAVE, EVERYONE NOW WANTS IT, BUT THERE ARE JUST NOT ENOUGH DOSES TO GO AROUND
A NEW DAWN BECKONS
Chief minister M.K. Stalin promises a break from the past, a government for all the people. Can he live up to it?
Covid-19 - When Will The Nightmare End?
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India thought it had the virus beat. The virus had other ideas
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Reincarnation And Realpolitik
China, India, and the U.S. are vying to influence the selection of the next Dalai Lama
An Exclusive Interview With Nandakumar Narasimhan
The Little Red Train
A Room for Dad
Before Mom passed, I made a promise to her
THE DANGAL IN THE JUNGLE, PART 1
YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.
WOUNDS AND THE WOMB
JULIE PETERS explores how to heal a relationship with the sacred womb, a place of death, life, and possibilities.
Giant squirrels, giant lessons? Animal chaplain SARAH BOWEN explores what squirrels can show us about mindfulness.
E8 Caste and the Indian Tech Ivies
IIT grads are highly sought after in Silicon Valley. Are they bringing deep-rooted prejudices with them?
I was happily married, happily employed, just plain happy. Until the accident
IN SEASON Chickpeas (GARBANZO BEANS)
Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.