Narendra Sharma, 39, an employee with JSW Steel in Mumbai, had been hunting for a second home for some time when he learned of a new project by a reputed developer of affordable homes in Vasind, some 60 km from Mumbai. He booked an 855 sq. ft apartment at Vasind in April this year, and is expecting possession soon. He says that at Rs 25 lakh, the purchase was a good deal since it also brought him closer to JSW Steel’s factory, where he works. “There are ample open spaces, parks and a playground on the property, at no extra charge,” says Sharma, who took a loan from a private sector bank to fund the purchase.
The Covid-19 pandemic has played havoc with most business sectors, and real estate is no exception. This sector, which contributes 11 per cent to the country’s GDP, has witnessed significant changes in buyer behaviour in recent months as a result of the lockdown. One major change is an increasing preference for properties on the outskirts of cities, as in Sharma’s case. Driving this change are a clutch of factors, including affordability, a preference for home ownership over renting, an increasing number of marquee projects from reputed developers on the outskirts of major cities, a fall in home loan interest rates and a preference for greener, cleaner surroundings than those in cities. Several developers and consultants that India today spoke to confirmed that there has indeed been a change in buyer preferences when it comes to localities, apartment sizes, the facilities on offer and the price.
ON SHAKY GROUND
This story is from the August 10, 2020 edition of India Today.
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This story is from the August 10, 2020 edition of India Today.
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