Founder, Misa www.misa.in
When The year 2020 was a turning point for Jayaswal. She did extensive research in the luxury candle market only to realise that options for premium candles in India were few and far between. So, Misa was born in March 2021, with fragrances curated by the best master perfumers in France and the USA.
Retail Therapy They launched with four collections, a total of 19 products. The candles are placed in gorgeous jars and designed to suit every mood and occasion.
Top Trend “Bergamot has generated a lot of interest lately because of its citrusy core with a unique floral and spicy undertone. Another fragrance that is trending among perfumers and fragrance lovers alike is oud, mainly because of its rarity and intense, mystic aroma,” says Jayaswal.
Quick Tip “Certain scents, when combined together, not only increase the fragrance integrity but also make aromatherapy more effective. For example, lavender and eucalyptus both help in relaxing the nerves and aiding good sleep,” says Jayaswal.
Rajiv Sheth, 49 Founder and Nose, All Good Scents www.allgoodscents.com
When Sheth is a perfumery expert with over 16 years of perfumery experience in Grasse and Paris. In 2009, he decided to move back to India and spent several years observing the complexities of the market before launching his own perfume house in 2013, All Good Scents.
Retail Therapy The brand has a collection of 20 fragrances, EDP and EDT’s, along with luxury scented candles and perfume accessories.
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A TRAGEDY OF ERRORS
MASS CREMATIONS, THE SCRAMBLE FOR HOSPITAL BEDS, THE DESPERATE HUNT FOR MEDICAL OXYGEN, THE PUBLIC OUTCRY, THE PERSONAL TRAGEDIES—HOW COVID’S SECOND WAVE HAS EXPOSED THE ABJECT FAILURE OF THE INDIAN STATE
NOW HIS OWN BOSS
The Left’s second consecutive win in Kerala underlines Pinarayi Vijayan’s deft handling of the many crises that hit the state as much as his control over the political narrative
THE WAKE-UP CALL
Disappointing results in the assembly polls raise questions about the BJP’s overdependence on Brand Modi
FROM DIDI TO DURGA
Mamata Banerjee’s victory holds out hope not just for Bengal but for opposition forces across the country looking to halt the relentless march of the saffron brigade
BAPTISM OF FIRE
His poll promises seem to have resonated with voters, but new chief minister M.K. Stalin will be watched closely for how well he delivers on those commitments
AN UPHILL CLIMB
The new incumbent has the unenviable task of managing the Covid upsurge and balancing the state’s finances
ALL AT SEA
Plumbing electoral depths, the Congress yet again faces a do-ordie choice. If it can put in an honest effort to reform itself, it can still be a uniting force for the Opposition
Can Our Courts Manage The COVID-19 Crisis?
Healthcare For All
Rajasthan’s newly minted, state-sponsored Chiranjeevi Health Insurance Scheme has come at a time when it’s likely to be better appreciated by its beneficiaries. It universalizes healthcare in the state—free for the poor and dirt cheap for the rest.
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The Protective Gaze
The Court has given progressive judgments on women’s property rights. While some ensured equal rights to daughters even when the father had died, others saw to it that married women were not left in the lurch due to desertion
Effect of COVID-19 on Hospitality Industry
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In the absence of patrons, Indian hospitality players have begun to offer brand experiences online. Could this be the future of travel? RIAAN JACOB GEORGE probes.
How plasma donors in Malappuram are reaching out to save the lives of strangers
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COVID-19 has had an unprecedented impact on the retail industry worldwide. Such has been the economic toll of the pandemic that many brands witnessed zero revenue for a brief period as consumer focus shifted to buying essential goods. To mitigate the disruption caused by this crisis, Indian retailers will need to devise strategies for the ‘now, next and beyond’…
BACKBONE OF MANUFACTURING
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BRIGHT FUTURE FOR DARK KITCHENS
The 9th edition of Indian Restaurant Congress-South hosted a conglomeration of stalwarts from the restaurant industry to share their ideas on the future of restaurant business in India. The conference themed on ‘Dark Kitchen and Delivery,’ held at Ritz Carlton in Bengaluru, discussed how dark kitchens were changing the way people consume and experience food.
More Art Than Strategy?
There are multiple paths to conflict resolution, but the foundation of it all is the same—deft management of the emotions at play.
Crafting World-class Menus To Drive ROIs
Chef Satbir Bakshi, Executive Chef, The Oberoi, Mumbai, talks about innovative food concepts that drive footfalls, trends, and the challenges of sourcing locally as ingredients continue to be the star of the cuisine served at the hotel