In 2019, it happened in Kashmir—to thousands who were soaking in the sylvan beauty of places like Gulmarg, Sonmarg and Pahalgam. The blow fell that August. A government directive first asked tourists to leave Jammu and Kashmir, citing a “terrorist threat”. In a few days, all of 25,000 tourists scrambled back to their homes on the dusty plains. On August 5 came the annulling of Article 370. What ensued was two and a half years of unrelenting gloom for the tourism industry—one of the Valley’s economic mainstays. If at all anyone entertained hopes of a pick-up in 2020, the pandemic extinguished that. Now, in the summer of 2022, tourists are thronging those slopes and verdant trails again, and locals are daring to hope for green shoots.
Before we scan the happy surge, a brief look back at the dark interregnum that preceded it. Besides political uncertainty, Kashmir witnessed large-scale unemployment. About 500,000 jobs were lost by August 2020, as per the Kashmir Chamber of Commerce and Industry. Hotels and houseboats shut shop. Many took up menial jobs, like Riyaz Ahmad, a proud houseboat owner on the Dal Lake. Riyaz saw his savings dribble away— first he was forced to lay off his eight employees, and finally he, too, was on the road.
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