She wears her success lightly but with over 250 exclusive outlets and four exclusive clothing brands, fashion designer Anita Dongre has created a `700 crore company that knows what women want
It comes from having lived for a long period of time in a large joint family in Jaipur—a city the 54-year-old still goes back to for design inspiration and family affection. Joint families teach you to work together, she says. They teach you tolerance, patience, and grace. “My maamis were the best hosts in the world. The way they conducted their lives left a deep mark on me. They would be constantly running the joint family, have no time off and never complain,” she says. Her parents moved to Mumbai just before Dongre went to college and she remembers she could bring home five friends and her mother would always have a snack and a smile ready. “She raised three boys and three girls and still had time to stitch clothes for us,” says Dongre.
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