Digital transformation and adoption witnessed tremendous growth in the past two years and has changed consumer behaviour tremendously. “Sitting at home, I had access to anything that was digitally available. I started experimenting with a few things, but since August 2020, all my purchases have been online,” says 25-year-old Ahmedabad-based Divya Shah. She is among the many people who have quickly adopted digital, not just for work and entertainment, but also for day-to-day household needs.
Other than convenience, she uses the digital gateway to her advantage with the ‘buy-now-pay-later’ (BNPL) interest-free option that is available for several online spends. BNPL allows consumers to buy a product or service without worrying about making an immediate payment. The repayment can be either in full or in the form of the very popular EMI (equated monthly instalment) mode.
In Bengaluru, 41-year old Venkatesh Chari, a software engineer with a leading IT company is all praise for BNPL. “Over the years, my life has been running on EMIs and this is one more way of managing cash flows that were hit by Covid,” he says. Chari faced some tough months in 2021, when his already-reduced salary started coming in late, impacting his cash flow. “My existing loans left little room to spend and I tried BNPL for regular household goods that bought me time,” he explains. Chari has been tightly juggling his finances with a home loan, personal loan and car loan that account for a major chunk of his salary each month.
EASE OF CREDIT
هذه القصة مأخوذة من طبعة April 25, 2022 من India Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 25, 2022 من India Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THE AGE OF INFLUENCERS
A TRIBE OF YOUNG, EDUCATED INTERNET WARRIORS IS SHAPING PUBLIC OPINION WITH CURATED VIDEOS ON SOCIAL MEDIA PLATFORMS
Scoring a Century
Manoj Bajpayee has just acted in his 100th project-Bhaiyya Ji
FRAGMENTED RUINS
A new exhibition at Gallery XXL, Mumbai juxtaposes the artworks of an Indian and a Spanish artist
United by Art
Moments in Collapse, SAHMAT's group exhibition at Jawahar Bhawan in Delhi brings together artworks with politically charged themes
In Her Mother's Voice
Vidya Vox's exuberant new EP, Sundari, is primarily in Tamil as a tribute to her mother
"MURDER, HE WROTE"
Ashutosh Rana and Vijay Raaz shine in JioCinema's Murder in Mahim, a web series based on Jerry Pinto's layered crime novel
FLAGRANT VIOLATIONS
Gujarat sees another major tragedy as businesses flout safety norms and officials look away. This time it's 33 lives lost in a blaze at a gaming zone
THWARTED FRANCHISE
Robertsganj, on the southeastern tip of Uttar Pradesh, is a study in how a coalition of other castes often defeats the aspirations of the majority caste among Dalits-in constituencies reserved for the Scheduled Castes
THE LAST FRONTIER
PURVANCHAL HOSTS THE BIGGEST STAR CANDIDATE IN INDIA: NARENDRA MODI IN VARANASI. THAT MAY BE A NO-CONTEST, BUT CRAFTY CASTE PLAY BY THE SP-CONGRESS POSES A CHALLENGE IN THE OTHER DOZEN SEATS
THE FIGHT FOR POLITICAL CAPITAL
Leading the campaign as non-playing captains or taking the electoral field themselves, a whole range of political players exemplify the churn that Punjab's politics is going through