Industry thought leaders across tourism specialisations share their views with Reema Lokesh on what will be the future trends in their field of work
SHOBHA MOHAN
FOUNDER PARTNER @RARE INDIA
Game changer thought: Experiences will take over ! ‘meaning is truly the new luxury’
What will be the primary game changer for the next five years in your work domain?
Travel from booking to delivery and execution has to become a personal and enjoyable experience. Even large inventory and group hotels are revisiting their delivery to engage their guest both visually and through service and activity. Art installations, arty and design spaces, fabric and people, colours, contrasts and fragrances are taking over from the neat and sterile spaces of yore. Attitude training and genuine expressions are replacing the usual lip-stretches and chewing gum smiles. Experiences will take over ! People will forget what they pay but now how you make them feel. Businesses are beginning to invest in EQ all around, from their employee programs to delivery – ‘meaning is truly the new luxury’.
Plans for 2019?
We are trying to find a balance between online and offline selling without compromising on the essence of the experience and story-telling. There is a lot of competition in the small boutique space just now and we are working very hard to rephrase and tell our stories which are by far more genuine than many of the boutique hotels out there. The community angle to the RARE community of hotels is something that is now becoming a part of the global sustainable travel agent, we plan to work on this more efficiently to take the message out. These two are from a marketing point of view which we are focussing on. Lastly our sales force is being streamlined and trained to facilitate efficient sales.
What is the USP of your business? That we have created a product line
This story is from the January 2019 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2019 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
'The Proposed Crafts School Will Have Fully Equipped Working Studios For All The 28 Crafts Of Kutch'
Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.
Tourism Has The Biggest Multiplier Effect: KJ Alphons Union Tourism Minister
Speaking at the recently held The Indian Express Round Table Conference (RTC) in New Delhi, the tourism minister said that the sector is contributing over 6.8 per cent to India’s GDP and employs 84 million people. The theme of the RTC was '20 Million Inbound Travellers by 2020'
Invest In Our Tourism Sector, Says MP Tourism
Heritage building Minto Hall looking spanking new after a Rs 64 cr refurbishment was the venue of the fifth edition of the Madhya Pradesh Travel Mart (MPTM) which showcased the state's varied tourism offerings to industry stakeholders from across India and invited them to invest in its tourism sector through an attractive tourism policy.
Luxury On Track
Luxurious journeys on trains is a niche tourism product that has always found takers among the well travelled cognoscenti across the world. The luxury trains of India are an excellent showcase of the country's glorious culture, but focused efforts are needed by industry stakeholders to promote this segment.
#Enjoy The Seaview
Signature Swarovski crystal staircases, the longest zipline at sea, the first-ever cruise ship restaurant by two Michelin starred chef Ramón Freixa, and much more. Global cruise brand, MSC Cruises recently unveiled its swanky new waterbaby, MSC Seaview at a grand christening ceremony in Genova, Italy.
Airlines Preferred Mode Of Transport In India: Survey
Airlines Preferred Mode Of Transport In India: Survey
GTM 2018 : A Key Milestone
The 44th edition of Germany Travel Mart organised in Dresden, by the German National Tourism Board and Dresden Marketing Board, highlighted another successful year for tourism in Germany and a record growth for eight consecutive years
Behold… It's Bohol!
Located in the heart of Central Visayas, the island province of Bohol is the 10th largest island in the Philippines and one of the country’s most iconic travel destinations. It is composed of an oval-shaped mainland surrounded by 72 smaller islands. The province is abundant in beaches and resorts. It’s well-known for Panglao beach and Anda beach. Tagbilaran City, the capital of Bohol, is known as the ‘City of Friendship’.
an ocean of opportunities
the potential of cruise tourism both in terms of passenger movement on varied itineraries and india as a cruise tourism port has been discussed since over a decade. in this cover story, industry experts identify the challenges and the possible way forward in this niche line of business.
Air Canada Positive On Business From India
AIR CANADA is bullish on driving growth from the India market through its newly commenced Mumbai-Toronto direct flight – the only non-stop service on this route.
