CATEGORIES

Keep the Team Together

If you really want to make your employees happy, stop thinking like a boss… and start thinking like an employee.

3 mins read
Entrepreneur
April - May 2020

Get That First Meeting

One big meeting can transform a startup—but how do you get in front of the right person? Six entrepreneurs share how they scored some coveted face time.

3 mins read
Entrepreneur
April - May 2020

The Wizard of Whopper

Fernando Machado is the marketing genius who turned Burger King (and Popeyes!) into a buzzy, relevant, always-on-point brand. Here’s how he pulls it off.

10+ mins read
Entrepreneur
April - May 2020

“As We Get Bigger, We Need to Think Smaller"

When Ben Weprin founded Graduate Hotels, he thought he’d created an eccentric brand that would never really scale. Six years later, it’s raised nearly a billion dollars and is building bespoke lodging next to colleges nationwide. Now he’s wondering: How much can you grow a company that’s based on local charm?

10+ mins read
Entrepreneur
April - May 2020

Business/Unsual – Schmidt's Naturals – “Naivete Can Be Really Helpful”

Jaime Schmidt built and sold Schmidt’s Naturals for millions. Her advice: Don’t focus too much on the challenges ahead. Just get going.

6 mins read
Entrepreneur
April - May 2020

Building a Family's Future

After his corporate career, a father wanted to set up his family for generations to come. Now he and his daughter run a Real Property Management franchise—together.

4 mins read
Entrepreneur
April - May 2020

Calling Out Your Copycat

Founders are turning to social media to make noise when other brands encroach on their intellectual property. It’s a splashy way to defend your company, but can it actually help protect it?

5 mins read
Entrepreneur
April - May 2020

A Laptop That Acts Like a Smartphone

5G laptops are debuting, and they’re promising something entrepreneurs need: nonstop connectivity.

3 mins read
Entrepreneur
April - May 2020

What's in a Name? WHEN THE BRAND IS YOU

After transforming the beauty industry and then leaving her namesake company, Bobbi Brown is leveraging her experience to create more new brands.

5 mins read
Entrepreneur
Startups Spring 2020

THE WAY TO SELL YOURSELF

Our opening sentence is our most important. And too many of us are getting it wrong.

3 mins read
Entrepreneur
Startups Spring 2020

Tap Your Network IT'S WHO YOU KNOW

When I lost my job, I felt like I lost everything. But I hadn’t. Here’s how I built a network that helped me rebound even stronger—and build a multimillion-dollar podcast business.

3 mins read
Entrepreneur
Startups Spring 2020

Location, Location, Location FOUNDERS, GO HOME

To attract the best investors and employees, startup founders once had to move to the coasts. But more and more, they’re returning to their roots to build their businesses.

10 mins read
Entrepreneur
Startups Spring 2020

JOINING FORCES TO GROW

After running her sign-and-awning business for 18 years, Nikki Taheri decided to turn the operation into a FastSigns franchise.

3 mins read
Entrepreneur
Startups Spring 2020

FROM FLYING HIGH TO PIZZA PIE

Former Air Force intelligence analyst Stephanie Moseley became a Marco’s Pizza franchisee. And yes, those jobs do have something in common.

2 mins read
Entrepreneur
Startups Spring 2020

Finding Investors FIRST, GET INVESTORS— THEN, MAKE THE PRODUCT?

When she set out to launch the new paint brand Clare, Nicole Gibbons was told to build first and raise money later. But to really create the startup she wanted, she’d have to go in reverse.

3 mins read
Entrepreneur
Startups Spring 2020

Customer Service STOP DOING WHAT PEOPLE HATE

That’s the philosophy Jesse Cole used to build the Savannah Bananas, an unusually popular (and weird) baseball team. And it can work for any business.

10+ mins read
Entrepreneur
Startups Spring 2020

Brand Name SAME WORD, NEW OPPORTUNITY

It’s easy to fear changes to your brand. It’s harder (but more fulfilling!) to embrace them. That’s why Edible Arrangements finally embraced a new definition of edibles.

2 mins read
Entrepreneur
Startups Spring 2020

The Pitchman's New Pitch

Celebrity salesman Anthony Sullivan, known for his OxiClean commercials, bought a hemp farm and launched a CBD brand. Why? Because to succeed, he says, you must be authentic.

5 mins read
Entrepreneur
March 2020

Need to Make a Decision? Ask the Machine

Artificial intelligence can now guide employees’ actions at work. But don’t take it too seriously…yet.

5 mins read
Entrepreneur
March 2020

Could You Use an Apprentice?

The old plumber and electrician trainee model has been reimagined for the new world—and could be exactly what a bootstrapped, growing startup needs.

5 mins read
Entrepreneur
March 2020

Breaking a Few Eggs

Founders can give their companies a lot of charm and personality— but is that always a good thing? It’s the question facing Eggs Up Grill, a quirky breakfast spot that now has private equity owners, a CEO from TGI Fridays, a mandate to grow, and a delicate balance to strike.

10+ mins read
Entrepreneur
March 2020

'Not in My Neighborhood'

Sometimes a community just isn’t ready to welcome a strange new business. Here’s how dispensaries have managed to quell (or be defeated by) local objections.

4 mins read
Entrepreneur
March 2020

Can The Black Market Be Stopped?

The biggest threat to marijuana startups isn’t coming from the legal competition. It’s coming from the illegal market, which thrives even in states that have legalized weed. To extinguish the threat, licensed dealers might have to work together.

10 mins read
Entrepreneur
March 2020

Better Business, Better Business World

Stitch Fix CEO Katrina Lake is one of just a few female “unicorn” founders. And she has learned to embrace that power.

6 mins read
Entrepreneur
March 2020

When?

When do you launch? / When do you act? / When do you change? It just might be the most important question an entrepreneur ever answers.

10 mins read
Entrepreneur
March 2020

Mom Knows Best

When entrepreneurs really listen to their customers, their businesses can transform. That’s what Michelle Kennedy learned when building Peanut, a social networking app that set out to help moms make other mom friends…but has become about so much more.

10+ mins read
Entrepreneur
March 2020

Don't be a brand. Be a voice.

Black-ish star Tracee Ellis Ross spent 10 years getting a hair care company off the ground.One thing is clear:The message matters as much as the product.

10+ mins read
Entrepreneur
March 2020

You Can't Control Everything

Diane von Furstenberg knows that things will go wrong, and that she’ll have doubts—even today! But she says there’s one thing entrepreneurs always can control: themselves.

5 mins read
Entrepreneur
December 2019

Five Strategies For Franchise Growth

Every year, a few companies show massive gains in our Franchise 500 list by either leaping hundreds of spots or making a strong debut. How do they do it? We called them to ask.

9 mins read
Entrepreneur
January - February 2020

The Hottest Chill In Franchising

Cryotherapy is the new wellness trend in franchising, and more than a dozen brands have already cropped up. Will it stick around like yoga or dissipate like oxygen bars? The truth is, it might not matter.

5 mins read
Entrepreneur
January - February 2020