Inside Uber's Innovation

What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO Dara Khosrowshahi wrote that “our true north will be determined over the long term.” Much of that long-term vision is explored here, in a recently renovated industrial complex in San Francisco called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber’s Advanced Technologies Group. The employees in this space work on projects far outside Uber’s core ride-hailing business—they’re designing and developing self-driving vehicles, plans for aviation sharing, and the company’s JUMP bikes and scooters. And they get out of the office a lot: Working on transportation often means going along for the ride.

Build The Brand First

Having a brilliant product or service isn’t enough. To capture today’s consumers, smart startups are first crafting a brand strategy—one that builds a forward-looking foundation for the company.

Did You Hire An Astronaut Or An Architect?

If your employee is unhappy, it could be because they’re misunderstood. Caroline Stokes, founder of the recruiting agency Forward, explains the big question you should ask.

From Indie To Franchise

After running her sign-and-awning business for 18 years, Nikki Taheri decided to turn the operation into a FastSigns franchise.

16 Entrepreneurs Age 20 And Under Are Making Their Mark

The founders of the future are getting a major head start. Meet 16 entrepreneurs age 20 and under who are making their mark on today’s business world.

How Startups Are Thriving Smaller Cities

To attract the best investors and employees, startup founders once had to move to the coasts. But now they’re turning around and going back home. Are smaller cities becoming the place to grow big?

How Jazzercise Has Survived The Times

Jazzercise was once the most famous fitness brand in America. Today, that’s hardly true—but thanks to a unique franchising arrangement, it’s just as beloved as ever.

Always Be Closing? No, Never Be Closing

Sales isn’t about pushing. It’s about persuasion. Jason Harris, CEO of the creative agency Mekanism, says it’s time to start thinking differently about making a deal.

What It's Like Being Mentored By Gwyneth Paltrow!

Even the busiest, most high-profile people can make time for others. Here, the Goop CEO talks about the power of mentoring—and is joined by the cofounder of Maisonette, whom she’s supported for years.

A Guide To Saying No!

Leaders love to be work heroes. But that can come at a hidden cost. Oftentimes, the most valuable thing you can do is say no—and here’s how.

Should I Spend Big On Social Media?

Paid ads on social platforms can get your business in front of a lot of eyeballs. But don’t overlook the many other (and cheaper) ways to grow your customer base online.

A Hire Calling

An entrepreneur in need of new employees worries about making a bad choice.

Do The Right Thing

How an old slip of paper reminds ALEX FIELDING, cofounder and CEO of Ripcord, how to be a good leader.

From Ex-Con To The King Of Clean

PAT SWISHER WAS A BRASH YOUNG FRANCHISE  TITAN UNTIL A STRETCH IN FEDERAL PRISON CHANGED HIS APPROACH TO BUSINESS. 

Fast Food's Robotic Revolution

When will robots finally take over the fast-food business?

How To Learn The Most From Your Customers

LET’S SAY YOU wake up one day and decide the world needs a better mop, and you’re just the person to make it.

When 'Doing Good' Isn't Good Enough

A social entrepreneur’s product flops, so he finds a new way to keep his cause alive.

Why Are You Special?

It’s a weirdly hard question to answer, especially when pitching your company. This VC turned entrepreneur learned that the hard way.

Is It Time to Rethink Gratuity in Restaurants?

There’s a growing movement to eliminate gratuities for servers. What does this mean for the restaurant world?

4 Pain Points of Future Flights and How to Handle Them

All signs point to worsening flight experiences. What can be done?

The Battle Over Minimum Wage Rages On

The battle over minimum wage rages on, no more so than in the franchise world.

How To Create An Innovative Giveback Program

How to create an innovative giveback program without breaking the bank.

An Unlikely Clothing Brand Sews Up An Untapped Market

An unlikely clothing brand sews up an untapped market.

6 Secrets About the Human Brain That Will Make You a Better Marketer

Unlock these secrets of the brain and reach your customers more effectively.

Why Silence Really Is Golden

When saying nothing speaks volumes.

How One Infant's Obsession Led His Parents to a Booming Business

How one infant’s obsession led to a totally new kind of jewelry. 

Food Trucks - The Next Hot Franchise Opportunity

Food trucks used to be hot attractions in a handful of cities. Now they’re the next hot franchise opportunity nationwide.

The Small Business Owner Who Let Nothing Stop Her

He was the chef. She was the planner. The restaurant was their dream. But after a tragedy, she did what all entrepreneurs must: She learned how to keep going.

The Risk Factor

On April 23, HBO’s Silicon Valley fires up its fourth season of roasting and toasting the tech industry. For actor, comedian, and writer Kumail Nanjiani, the show’s success also validates a lifelong philosophy: You’ll never get anywhere by playing it safe.

Clearing the High Bar

A self-serve beer company becomes a lesson in perseverance.