WHAT I'VE LEARNED FROM DOING 500 SALES CALLS
Want to increase your sales? Rather than manipulate your potential clients, serve them.
After covering his son’s shift at a failing Pie Five Pizza, Steve Roberts decided to buy the place and fix it up—even though he had no business experience. It worked.
TELL YOUR STORY THE RIGHT WAY
It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.
STAYING AHEAD OF CHANGE
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
LIVESTREAM SELLING IS HERE
Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar.
HOW SMALL COMPANIES CAN GET BIG PR
Think you’re too small to get press coverage? You’re just not selling yourself properly
MARKET RESEARCH FOR $5
Can’t raise funds? That might be for the best. This entrepreneur scraped his way to unicorn status…by meeting his consumers at a coffee shop.
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone—and with a few simple strategies, you can. Here’s what happened when I tried them myself.
A SMALL PART OF A SMALL BUSINESS CAN BE A BIG IDEA
Lisa Tran’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.
You Are In Sales!
If you are building a startup, then you are in sales. If you’re just thinking about building a startup, then you are also in sales!
HELP WANTED! (WHERE IS EVERYONE?)
The nationwide hiring crisis is having an especially large impact on fast-casual restaurants. Owners are trying all kinds of tactics to attract and keep employees—and their efforts may change the industry forever.
You Can't Buy Product-Market Fit
You can buy marketing. You can buy sales. You can buy attention. But don’t confuse those things for what’s most important
Upgrade Your Problems
I spent all my money buying my first flat—which meant I had no money to fix my first homeowner’s problem. This was 2007, and I was a broke 20-something who’d pushed himself to the limit. I was sleeping on an air mattress because I couldn’t afford furniture. Boxes were everywhere. Then I noticed a leaky pipe under the bath, which created a soggy puddle. I couldn’t afford a plumber but didn’t want to introduce myself to the neighbors by crashing through their wet ceiling.
Time to Tag Yourself?
As you rush between meetings, losing your stuff is no longer something to worry about. Just use a tracking device.
THE Real Stakes OF THE “Future of Work” DEBATE
As companies and employees decide how, when, and where they should work in a post-pandemic world, let’s not forget this overlooked fact: If you harm your company culture, your customers will feel the impact.
THE FUTURE IS BRIGHT
THE NEXT GENERATION IS MAKING THE WORLD A KINDER— AND MORE FUN ! — PLACE. FROM SUSTAINABLE NUTRITION AND SAFER SCHOOLS TO REPRESENTATIVE ROMANTIC COMEDIES AND ROLLER SKATES THAT ACTUALLY ROCK, HERE’S HOW 15 FOUNDERS UNDER 27 ARE MAKING AN IMPACT.
Need Feedback? Charge Money!
To build a modern intranet platform, Haystack cofounder Cameron Lindsay needed users to share their criticisms. But at first, they wouldn’t. Here’s why.
HOW TO DO SOMETHING NOBODY HAS EVER DONE
ANKUR JAIN wanted tocreate a rewards program that helps people buy a home. Nothing like it existed. To become the first, he’d have to first fail over and over again.
Will a Robot Write Your Marketing?
A new AI model called GPT-3 is spitting out content like nothing before. Some say that as far as business tools go, it’s the last word.
You Know You're Good Enough. Why Don't You Believe It?
Entrepreneurs know they’re not failures, but sometimes they struggle to believe it. A therapist explains why—and how the solution may lie in our unprocessed memories.
LIVESTREAM SELLING IS HERE!
Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone— and with a few simple strategies, you can. Here’s what happened when I tried them myself.
If You Can Make It There
The French fast-food sensation O’Tacos is rapidly expanding across Europe, but it failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?
Made for Times Both Good and Bad
After inaugurating its franchise program in a challenging year, Outer Banks Boil Company is eyeing future success.
How I Saw the Big Picture
Early in my career, I was easily overwhelmed. I overextended myself, and soon my responsibilities and commitments and ambitions piled up into this mass that felt unfathomably large—until, one day, my manager gave me something that is still on the bulletin board over my desk 26 years later, even as I’ve now transformed my career: It’s a postcard picture of Earth.
How Do I Tell My Story?
Creating content may be easy, but that doesn’t mean you should do it.
Why Simplicity Is So Complex
Entrepreneurs should make things easy, for themselves and their customers. So why don’t we?
Even Franchises Need Virtual Assistants
When you start building your brand, you may try to do everything yourself. I made that mistake, too. Then I discovered the power of outsourcing.
Be a Constant Learner
Sheila Stanley spent years as a schoolteacher. Now she runs a boating franchise. What do the two have in common? A love of learning.
Kate Hudson – “We're Doing This for a Reason”
Kate Hudson has launched three businesses in very crowded industries but knows what separates her from the competition: It’s not just the products. It’s the mission.