BUT AFTER A YEAR THAT SAW SOME OF THE highest and lowest points of a career spent redefining what a guitar hero can be, what he doesn’t have is a rat’s ass to give about what anybody has to say. “I got to a point where I just said ‘screw it,’” Dines tells Guitar World. “I was so worried if I don’t post this week, I’m going to be irrelevant. If you don’t tweet every day people are going to forget about you. Now, I just don’t care. I don’t give a fuck. I just found I need to do the things that I feel inspired to do and motivated to do on any given day.” With the haters forgotten in his search history, Dines’ future is calling. The question, in this age of rapidly shifting tastes, evolving platforms and increasing competition among content creators, is what that future will look like.
FOR THE PEOPLE WHO DON’T YET KNOW HIM, HERE’S DINES’ BIO IN BRIEF: He started playing guitar 17 years ago. He worked as a recording engineer, and about five years ago he started posting on YouTube in earnest. Whereas many creators in the online guitar community were looking at YouTube as a way to promote their bands or to shill for instruction courses, Dines stood out because of his willingness to indulge in sheer silliness for its own sake. Many of his most popular early videos poked fun at musical tropes and the stereotypes of being in a metal band: “Things Beginner Guitarists Say” (“I just don’t see the point in learning sheet music!”), “Every Guitar Store Guitarist,” “Things You Should Never Say to a Guitarist.”
Soon, he was collaborating with other up-and-coming musicians/content creators with a similar penchant for hijinks, like battling Rob Scallon on absurd guitars (Dines’ featured a single ludicrously heavy-gauge string; Scallon’s was built out of a shovel). He promoted fellow YouTubers like Stevie T., Ola Englund, Rabea Massaad and Sarah Longfield in his Riff Wars and Shred Wars series. For three years straight, he’s dropped a massive shred-off around Christmas, with dozens of guitarists contributing insane solos. The videos became so popular that mainstream metal stars like Trivium’s Matt Heafy and All That Remains’ Jason Richardson began chipping in.
Somewhere along the way, Dines became the center of the online guitar universe. And as with everything that is good and pure online, eventually the dark side would show up. Over the past year he saw himself at the center of a controversy that shook up the online guitar community. It started with a noble goal: trying to auction off his massive, one-of-a-kind 18-string Ormsby guitar. That guitar had been the star of several videos, including a wildly entertaining feud with Stevie T. over who would emerge as the “Djent God.” (Stevie would ultimately try to oneup Dines with a 20-string axe, though the two settled their differences in a riff duel on the beach. Guitar YouTube can be a weird place).
With the war of the strings at an end, Dines tried to do some good: selling off the guitar, with all proceeds going toward buying instruments for disadvantaged kids. Once all the bids were in, it looked like Dines had raised more than $16,000. Then the headaches started. Both of the top two eBay bidders backed out, telling Dines they had been drunk when they put in their bids.
Dines, like most prominent influencers, has put up with countless hate-filled comments on his channel, but having two wasted bros mess with a charity seemed to cut him more than any of those.
Continue reading your story on the app
Continue reading your story in the magazine
FENDER PLAYER PLUS METEORA HH
PEAVEY HP 2
GRETSCH G5422TG ELECTROMATIC
The Real DL
Produced continuously for 23 years, the line 6 DL4 enjoys status as a classic of the digital modeling era.
30 Instrumental Guitarists With Something to Say
GW's guide to two-and-a-half dozen inspiring instrumental masters, plus — in many cases — their exclusive advice on how to keep your own instrumental music endlessly interesting.
Tones to Love, Love, Love
My Morning Jacket frontman/guitarist Jim James on dialing in some of the nastiest fuzz tones of his career — and what to expect from his new signature Gibson ES-335
IN THIS CANDID CONVERSATION, JOHN FRUSCIANTE EXPOUNDS ON THE BENEFITS OF KICKING YOUR EGO TO THE CURB, TRUSTING YOURSELF AS A PLAYER, RELIGIOUSLY MEMORIZING CHARLIE CHRISTIAN’S GUITAR SOLOS AND — OH, YEAH — HOW THE PIECES FELL INTO PLACE FOR HIS HIGHLY ANTICIPATED RETURN TO THE RED HOT CHILI PEPPERS
Shine a Light
ANDY TIMMONS FINDS OUT MORE ABOUT ANDY ALEDORT’S NEW DOUBLE ALBUM, LIGHT OF LOVE, FEATURING DOUBLE TROUBLE, STEVIE RAY VAUGHAN’S LEGENDARY RHYTHM SECTION
The Arc Angels Return ...
AND OTHER NEWS HIGHLIGHTS
Traditional Fumed Finish for White Oak
A simple approach to this classic finishing technique.
Run Confidently When You're Just Starting Out
OUT OF THE ELEMENTS
KNOWING HOW TO BUILD A SHELTER IS GOOD. FINDING ONE READY-MADE IS BETTER
WAR TRANSFORMS UKRAINIAN BROTHERS' GAMING YOUTUBE CHANNEL
Starting out with funny videos and chat over Mario Kart racing games, two Ukrainian brothers have added a somber tone to their YouTube channel popular with young Japanese with updates from their country that bring the harsh realities of war closer to Japan.
4 Reasons Your Brand's Video Content Is Weak (and How To Fix It)
Video marketing has increased significantly over the years, and will undoubtedly continue to do so in 2022. According to research from Wyzowl, roughly 86% of businesses use video as a marketing tool — a dramatic increase from 2016, when only 61% of brands did so.
The Best Work-From-Home Cities for 2022
Working from home for good? These US and Canadian cities offer an ideal mix of affordability, livability, and connectivity.
Luke came out as trans when he was 11, hoping to start hormone therapy as a teenager. Instead, he was held hostage in a political and medical battle that’s far from over.
Stitched Together - For the Birds
This British crafter is inspired by the beauty of the natural world.
BETTER THAN THE PREDATOR
The InfiRay MH25, a Capable, Handheld, and Mountable Thermal You Can Actually Afford
Piper Rockelle Is Here to Bring the Drama
Piper Rockelle wants to be clear: she does not consider herself famous.