ULTIMATE PROVENCE
Maxim|November - December 2021
Monaco-based billionaire Mark Dixon has built a Provençal wine and hospitality empire second to none
JARED PAUL STERN

The elegant dark-blue Airbus helicopters sporting the name Monacair are the first indication; they arrive bearing well-heeled visitors from Monte Carlo, in for lunch, a wine tasting, or an overnight stay at the historic, extraordinary Château de Berne. Part of the prestigious Relais & Châteaux association, the 2,400-acre property in the heart of Provence is home to an iconic wine estate with vineyards and organic farmland, a five-star hotel, two swimming pools, an award-winning spa, a Michelin-starred restaurant, a bistro, culinary school, and now a castle and private villas that are sure to bring global acclaim.

Only an hour’s drive hour from Saint-Tropez—and a mere 20-minute helicopter ride from Monaco—Château de Berne’s foundations can be traced to the 12th century, while parts of the main buildings in use today date to the 15th century. In the Middle Ages, Cistercian monks settled on the estate and developed a vineyard, which was replanted in the 18th century by the noble Estellon family, and which now produces Berne’s famous wines.

These days it is the domain of a more modern aristocratic type: Mark Dixon, the self-made, British-born billionaire car collector and founder of the International Workplace Group, who lives in Monaco but frequently takes up residence in Château de Berne’s private castle on weekends and holidays. Acquired by Dixon in 2007, Berne was the first Provencal property in his portfolio, now united under the MDCV (Mark Dixon Châteaux Vignobles) Group marque that he established in 2018, and it remains the gold standard for vinotourism in the area—as well as being one of the very few winemaking estates worldwide to encompass so many exclusive offerings under one roof.

MDCV, which now has four properties in the region following the opening of the more contemporary Ultimate Provence in 2020, nearer to Saint-Tropez and with its own brand of rosé, has as its mission “to produce great wines in exceptional places and express Provence at its most beautiful.” The MDCV Group is committed to “delivering true experiences connecting nature, wine, and gastronomy,” as the company’s Managing Director Sebastien Pisano puts it, and to “offer a brand of wine tourism that is unique in Provence, with a strong focus on sustainably committed luxury. Each vineyard curates a distinctive style, expressing the terroir in its own way while staying true to authenticity, elegance, and respect for the natural environment.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MAXIMView All

The Whiskey Cocktail Revival

From classic Old Fashioneds to more elaborate concoctions, here’s how to drink whiskey now

4 mins read
Maxim
November - December 2021

Monaco Magic and Majesty

The sovereign principality on the French Riviera has never been a more vibrant and glittering attraction

5 mins read
Maxim
November - December 2021

Nevera Say Never Again

That 3-Series—a 1984 E30—is where it all began.

5 mins read
Maxim
November - December 2021

Club 55 – A Living Legend

From Bardot to Bono, this is the exclusive—but all-encompassing—place to be at the beach

7 mins read
Maxim
November - December 2021

Cindy Kimberly – Art & Soul

How gorgeous model, photographer and artist Cindy Kimberly built her massive social media following

6 mins read
Maxim
November - December 2021

A Trick of the Light

An interview with master of fashion and portraiture Vincent Peters on the occasion of his new book

5 mins read
Maxim
September - October 2021

McLaren GT – Sideways in Sonoma

An epic excursion through California’s other wine country in the gentlemanly McLaren GT

5 mins read
Maxim
September - October 2021

ULTIMATE PROVENCE

Monaco-based billionaire Mark Dixon has built a Provençal wine and hospitality empire second to none

6 mins read
Maxim
November - December 2021

SUSTAINING TRADITION

The past, present and future of the oceans and yachting are of paramount importance at Yacht Club de Monaco

4 mins read
Maxim
November - December 2021

ROYALTY & PHILANTHROPY

How Prince Albert II of Monaco works miracles for the environment

5 mins read
Maxim
November - December 2021
RELATED STORIES

Cleese cancels Cambridge after Cambridge cancels critic in ‘bad taste' debate

John Cleese has withdrawn from a talk at Cambridge University because the union’s president banned another speaker, the art historian and television presenter Andrew Graham-Dixon, for “impersonating” Hitler.

2 mins read
The Independent
November 11, 2021

Dixon scouts for buys to get in global top 10 EMS league

Open to acquisition of design companies and raise manufacturing capacity

3 mins read
Business Standard
October 30, 2021

Centre approves 31 proposals for telecom PLI scheme

THE GOVERNMENT ON Thursday launched the production linked-incentive (PLI) scheme for telecom manufacturing, under which 31 global and local companies will undertake incremental production worth ₹1.82 lakh crore over five years.

2 mins read
Financial Express Mumbai
October 15, 2021

POST NO BILLS

Having a jolly holiday with parcels in POSTBIRD IN PROVENCE

2 mins read
PC Gamer
November 2021

1QFY22: Another Medal Like Performance

As always, the earnings’ season keeps market participants busy as the information that matters the most is shared by the management of listed companies on a quarterly basis. It is also important because it sets the tone for market direction and helps investors understand the ground realities in the listed space. Yogesh Supekar takes stock of earnings in 1QFY22 and deciphers the trend this season

7 mins read
Dalal Street Investment Journal
August 16, 2021

Explained: the ‘new world order' and us

With COVID accelerating adoption of digital technologies, India with its massive domestic market is gearing up to become a hardware hub. Here is what it needs to do

5 mins read
DataQuest
August 2021

500 JOBS GO AT CARPHONE WAREHOUSE

Shock axing of 80 stores ‘accelerated by Covid-19’

2 mins read
Irish Daily Mirror
April 22, 2021

AN ODE TO PROVENCE

On a day trip from Cannes, KSHIPRA BHAT samples the Southeast French region of Provence, taking in castles, wines, confectionery, and truffles along the way.

6 mins read
Travel+Leisure India
February 2021

DIXON TECHNOLOGIES' SUBSIDIARY TO MAKE SMARTPHONES FOR MOTOROLA

Dixon Technologies said its wholly-owned subsidiary Padget Electronics will begin making smartphones for Motorola.

1 min read
Manufacturing Today
January 2021

The Myth of Universal Health Care

Two physicians on what it would take for Canada’s health care system to deliver on its promises

10+ mins read
The Walrus
January/February 2021